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Happy New Year From Around the Globe

Happy New Year to all. Did you know that Celebrating the New Year dates back to 4000 years ago. In New York, the 1...

Eye for an Eye – Grab a Guy for Mother’s Day

Most of the men you see this week will not have bought the mothers in their lives a Mother’s Day gift yet because in...

National Tattoo Day Is June 5: 15 Tasteful? Eyeball Tattoos

By now, I think people that don't have tattoos are in the minority. Some tattoos are artistic creations and others inspire... Awe as in...

Engage Eyecare Patients and Compete Against The Internet

One of the ways you can compete against the Internet is to get patients and customers to come to you and engage them in...

Engaging Patients For National Soup Month In January

National Soup Month is in January, versus Homemade Soup Day which is  February 4th. The art of making soup goes back to the history...

National Sunglass Day Went Viral in 2016

June 27, also known as National Sunglasses Day! The Vision Council capitalized on the occasion by promoting the importance of ultraviolet (UV)-protective sunwear to...

To Do: Back To School Marketing

It's that time again to start marketing 'Back To School' and the importance of that eye exam and of course new eyewear, accessories or...

March 1 is Employee Appreciation Day

The number #1 employee motivation is recognition and since 1995 Employees now have their own Recognition Day. Recognition creates memories long after the bills...

March Calendar of Events For EyeCare Professionals

March is a big month for Eye Care Professionals as it is SAVE YOUR VISION Month. It is the start of spring and one...

Eyecare Events-Wii Party By Park Slope Eye

I was invited via Facebook to the Park Slope Eye (in Brooklyn) to a Wii Party and I want to go! 29 people are...

Marketing For American Made Matters Day

American Made Matters, is an organization dedicated to educating consumers on the importance of buying American-made products, They are holding their annual American Made...

Crazy Events At Southwest Vision Center

If I ever moved to Texas, I would consider going to work at Southwest Vision Center in North Richland Hills, Texas. Why... they seem...

Ugly Eyeglasses Contest

Many of our readers have said they want to hear about success stories from independent optical retailers.  We like to please our readers so...

World Glaucoma Day – March 12

This is serving to remind you about World Glaucoma Day/ Week I went on their website and they had some great information on how to...

11 Eye Care Charitable Events And Ideas

By now, you have heard of Warby Parker, Moral Eyes and other online charitable eyewear companies.  Giving Back is a strong consumer trend, with consumers...

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