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Optical Fun Events-Do It Eye-Self Crafts- Decorate Contact Lens Cases

These fun and easy craft projects might be a interesting fun eyecare event to have in your office some evening as way to engage...

Do You Have A Holiday Marketing Plan?

We are coming into some of the biggest shopping months of the year. Do you have a Eye Care Holiday Marketing Plan? No one...

Optical Sponsorship of Local Sports Teams

One of the major challenges for the optical retailer is building consumer awareness as optical consumers do not "browse" and are less likely to...

Capturing Halloween Contact Lens Business

Eye Bogglers The Halloween Industry is $5-7 Billion dollar business The average adult spend $65.00 on Halloween. In Canada, Halloween spending accounted for approximately $1.15 billion in...

Cash For Eye-Clunkers Marketing Program

This is a great optical marketing idea! Cash For Eye Clunkers Promotion by Hollywood Eyes as seen on the Internet. 'Got old eyeglasses? Make a...

Promoting Your Optical Business to Consumers

I live near a small beach town which holds an annual event called "Taste of Encinitas".  It is mainly an eating fest where for...

Custom-Eyez Your Eyewear-Hand-Painting Parties

I ran across these hand-painted sunglasses from Karin Frye at art4theface. I got to thinking, is this 'custom handmade' eyewear is something you could offer...

Engage Eyecare Patients and Compete Against The Internet

One of the ways you can compete against the Internet is to get patients and customers to come to you and engage them in...

Eye-Care Marketing- Adopt a Highway

We have all seen the signs 'Adopt a Highway'. Have you ever wondered how to get involved and how much it costs? Adopting a...

Back To School Tips by Clearvision

With the Back to School season upon us, you can expect the return of your smallest (and often times – your most challenging) customers. We’re...

Optical Fun Events-Eye Caching

You may have heard of Geo-Caching, an international game of hide and seek. Basically what happens is an geocacher places a 'geocache' in a...

Optical Events-Have a Cookie Party

In our striving to come up with unique, fun and engaging ways to get your patients and future customers coming in the door- came...

Optical Marketing Opportunity- Kids Eye Health Month

Quick reminder to get your marketing calendars in order - Kids Eye Health Month in August. The College of Optometrists in Vision Development is launching...

Happy Memorial Day

Memorial Day Trivia Formerly Known as Decoration Day and first enacted to honor Union Soldiers of the American Civil Way. The original day- was May 30th...

Optical Events-Eye Swaps to Beat Recession Blues

I'm sure that those who have -12.00 would love to swap eyes- but I'm talking about having a 'Recession Event to Swap Eyeglasses! Last...

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