EyeGating: Eyecare Marketing For Super Bowl Sunday

Shirley and I are not huge football fans, so we tend to forget one of the top watched events in the USA, The Super...

Eyecare Marketing For Valentines Day

Did you know that Valentines Day is one of the top shopping and gift giving days in the USA? Are you prepared to set...

EyeCare Marketing Calendar 2010

If you are like us, suddenly the Holidays were here and we didn't do a third of what we wanted to do! In preparation...

January is National Optician Month

January is National Opticians Month.  The Opticians Association of America has requested a "Proclamation of Support" from every Governor in the United States for...

Optical Fun Events-Carve Your Pumpkin To Look Like Your Dog

We have done  previous posts on Halloween Optical Fun Events -Try having a Pumpkin Carving Contest featuring favorite pets! Headlines to Read: Bring Your...

EyeCare Events That Get Your Name In The News

Every week we run Eye News at a Glance, which are news clips from our google alerts about what is going on in the...

Optical Fun Events-Do It Eye-Self Crafts- Decorate Contact Lens Cases

These fun and easy craft projects might be a interesting fun eyecare event to have in your office some evening as way to engage...

Do You Have A Holiday Marketing Plan?

We are coming into some of the biggest shopping months of the year. Do you have a Eye Care Holiday Marketing Plan? No one...

Optical Sponsorship of Local Sports Teams

One of the major challenges for the optical retailer is building consumer awareness as optical consumers do not "browse" and are less likely to...

Capturing Halloween Contact Lens Business

Eye Bogglers The Halloween Industry is $5-7 Billion dollar business The average adult spend $65.00 on Halloween. In Canada, Halloween spending accounted for approximately $1.15 billion in...

Cash For Eye-Clunkers Marketing Program

This is a great optical marketing idea! Cash For Eye Clunkers Promotion by Hollywood Eyes as seen on the Internet. 'Got old eyeglasses? Make a...

Promoting Your Optical Business to Consumers

I live near a small beach town which holds an annual event called "Taste of Encinitas".  It is mainly an eating fest where for...

Custom-Eyez Your Eyewear-Hand-Painting Parties

I ran across these hand-painted sunglasses from Karin Frye at art4theface. I got to thinking, is this 'custom handmade' eyewear is something you could offer...

Engage Eyecare Patients and Compete Against The Internet

One of the ways you can compete against the Internet is to get patients and customers to come to you and engage them in...

Eye-Care Marketing- Adopt a Highway

We have all seen the signs 'Adopt a Highway'. Have you ever wondered how to get involved and how much it costs? Adopting a...

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