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Optical Vendor Promotions – Hollywood, Indy500 and Makeovers

We love promotions and freebies and we know you do as we got a lot of comments and requests for more information when we...

Go Green- Make Green-Save Green For Earth Day 2010

April 22 is Earth Day and this year is the 40th Anniversay!  Earth Day was the idea of Senator Gaylord Nelson, in his attempt...

TRUNK SHOWS 101 By ClearVision Optical

Thank you to ClearVision Optical for posting on TRUNK SHOWS 101  - A beginner’s guide to this time-tested tactic for optical retailers. Whether you...

Linden Optometry-How To Have An Eco Friendly Trunk Show

Many of our readers may know who Linden Optometry is in Pasadena. If you don't know, they bought a bank have about 21 lanes,...

Happy Valentines Day From Optylux- Great Idea For ECP’s

Optylux Group sent us this fun Valentine's Day Card! We are passing it on to our readers! Happy Valentines Day from The Optical Vision...

EyeGating: Eyecare Marketing For Super Bowl Sunday

Shirley and I are not huge football fans, so we tend to forget one of the top watched events in the USA, The Super...

Eyecare Marketing For Valentines Day

Did you know that Valentines Day is one of the top shopping and gift giving days in the USA? Are you prepared to set...

EyeCare Marketing Calendar 2010

If you are like us, suddenly the Holidays were here and we didn't do a third of what we wanted to do! In preparation...

January is National Optician Month

January is National Opticians Month.  The Opticians Association of America has requested a "Proclamation of Support" from every Governor in the United States for...

Optical Fun Events-Carve Your Pumpkin To Look Like Your Dog

We have done  previous posts on Halloween Optical Fun Events -Try having a Pumpkin Carving Contest featuring favorite pets! Headlines to Read: Bring Your...

EyeCare Events That Get Your Name In The News

Every week we run Eye News at a Glance, which are news clips from our google alerts about what is going on in the...

Optical Fun Events-Do It Eye-Self Crafts- Decorate Contact Lens Cases

These fun and easy craft projects might be a interesting fun eyecare event to have in your office some evening as way to engage...

Do You Have A Holiday Marketing Plan?

We are coming into some of the biggest shopping months of the year. Do you have a Eye Care Holiday Marketing Plan? No one...

Optical Sponsorship of Local Sports Teams

One of the major challenges for the optical retailer is building consumer awareness as optical consumers do not "browse" and are less likely to...

Capturing Halloween Contact Lens Business

Eye Bogglers The Halloween Industry is $5-7 Billion dollar business The average adult spend $65.00 on Halloween. In Canada, Halloween spending accounted for approximately $1.15 billion in...

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