TO Do: Prepare For National Contact Lens Week In August

Eyecare professionals  and retailers who want to improve knowledge and communications to patients about contact lenses and eye health can take part in encouraging...

33 Transportation Themed Eyewear for National Transportation Week

There are different types of transportation: walking, skateboards, skis, skegways, motorcycles, bicycles, cars, trucks, go karts, golf carts, boats, wagons, airplanes, horses, camels, elephants,...

TO BOO: Ten Hellicious Halloween Display Ideas Using Pumpkins

You may think I am a big obsessed about Halloween, but I am not, but this is NOT about you and me, it's about...

18 Keys To Successful Optical Trunk Shows

As you are planning your eyecare marketing for the rest of 2017-18? Consider adding Eyewear Trunk Shows to your calendar of events. Many offices...

Eyecare Events: Nine Eye Chart Cakes For National Cake Day

National Cake Day is November 26, a day in which we celebrate one of our favorite food of all time CAKE! The word cake...

Cataract Infographic For Cataract Awareness Month

June is Cataract Awareness Month. There are currently more than 24 million Americans age 40 and older who have cataract, according to the Vision Problems...

November is Diabetic Eye Disease Awareness Month

Prevent Blindness Provides Free Educational Materials as Part of November’s Diabetic Eye Disease Awareness Month- CHICAGO (Oct.,) – More than 8 million Americans have diabetic...

Leftchannel Motion Graphics To Create Experiential Animation For Sunglass Hut To Celebrate Mickey Mouse’s...

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel,...

Eyecare Professionals Marketing Calendar 2015

Our goal at The Optical Vision was provide eyecare professionals unique, maybe a little quirky fun marketing ideas to engage your patients. The plan was...

Music Eyeconics For International Music Day

International Music Day is October 1st and we found just the perfect music art featuring eye-conic musicians wearing notable eyewear, eyewear that helped to...

Eyecare Events- Have A Lego Eyewear Party

One of the top and oldest toys in the world is Legos. (Wikipedia) The Lego Group began in the carpentry workshop of Ole Kirk Christiansen,...

Hairstyle Appreciation Day: 12 Hairy Eyewear Styles

Hairstyle Appreciation Day is April 30. and I think about how many us obsess about our hair, how much time and money do we...

Prevent Blindness Declares October as Contact Lens Safety Awareness Month

Contact lenses are a good option for many as an alternative to eyeglasses.  In fact, according to the Centers for Disease Control and Prevention...

15 Examples Of Eyecare Flex Benefits Advertising

It's that time of year again for the all important use it or lose advertising. Whether you call it FSA, cafeteria plan, Flex benefits,...

Getting Your Optometric Practice Involved With #GivingTuesday

On November 27, 2017, many of us were inundated with emails about #givingtuesday. Giving Tuesday, a fairly 'new holiday' and is known as “global day of...

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