Pets Match Owners Eyewear – Opti-fun Marketing Idea

I saw this in San Diego Magazine. They won last year's  "Dog who looks most like its owner" competition.  It inspires an Opti-fun marketing...

Two Striking Shark Eyeglasses For Shark Week

For the last three years we along with the Discovery Channel celebrate one of the worlds oldest animals the Shark with Shark Week. To launch...

August Is Children’s Eye Health and Safety Awareness Month

CHICAGO (July, 2014) Back-to-school preparations are well underway for many parents and students.  To help give children a great head start to a successful...

Happy National Bird Day; January 5: Rocking Robin

January 5, is National Bird Day. According to the New York Times there are 5.8 million Bird watchers in the United States. There are...

Optical Vendor Promotions – Hollywood, Indy500 and Makeovers

We love promotions and freebies and we know you do as we got a lot of comments and requests for more information when we...

April Is National Youth Sports Safety Month

April is Sports Safety Month and is the start of the sporting summer season. This poses huge opportunities for eyecare professionals to launch a...

Santinelli Continues To Participate in Habitat For Humanity

October, 2016, Hauppauge, NY – The associates and their families at Santinelli International continue to “give back” to the community, having participating in the...

Daylight Savings Time Eyewear: March 13 We Spring Forward

March 13, 2016 marks the day we Spring Forward or put our clocks forward one hour.  Introducing 10 examples of Timeless Eyewear or eyeglasses with watches......

Marketing For America Recycles Day November 15

America's Recycle Day is November 15. This is a very important holiday that brings attention to the importance of recycling. Just in case you...

D-Eye-Y: Heinous Halloween Make Up

Getting ready for Halloween, why not do a Heinous Halloween Make up contest and have it posted on Facebook?

Get Into Your Trunk, and Dig Out More Profits

The optical world is an amalgamation of many different facets-from higher end, to funky boutiques, to lower end offices. But one thing I rarely...

10 Ways To Market For National French Fry Day July 13

Normally we would not promote a marketing event for junk food like French Fries. We all know many people that won't order French Fries,...

National Appreciate Raccoon Day October 1, 2014

International National Raccoon Day is celebrated October 1 of every year. This is a day to celebrate raccoons and other animals. First started in...

Shopping Small Is Good Marketing

Shop Local, Shop Small, Buy Local, Make Your Tax Dollars Work Locally are some of the headlines one reads as Small Business Saturday approaches November...

Free Stuff Sunday: Marketing Tools For Back To School

Once again Eyecare Pro makes it easy for eyecare professional to market for a very important event: Back To School. Their latest offering in...

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