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October Is Breast Cancer Month: Seven Ways To Support Pink

It is always tough in October on what to devote your time/ energy and valuable board space to. Halloween, and Pink in October, Movember,...

Get Into Your Trunk, and Dig Out More Profits

The optical world is an amalgamation of many different facets-from higher end, to funky boutiques, to lower end offices. But one thing I rarely...

Marketing For Small Business Week May 4- 8

Small Business Week is a national celebration of entrepreneurs. Since 1963 the President of the USA issues a proclamation which recognizes the contributions of...

February Is Macular Degeneration Month

February is Macular Degeneration Month, a leading cause of vision loss in the United States and the world. It is said that 11 Million...

Prevent Blindness Supports National Falls Prevention Awareness Day, Sept. 23

CHICAGO (Sept, 2014) – According to the National Council on Aging (NCOA), every 14 seconds an older adult is seen in an emergency department...

Recycle Bank – An Opportunity to Earn Rewards

Does your office, strip center, building have a recycling program? Do you have to trudge all your recyclables off to a waste center? If...

Eyecare Events- Iridology For Fun And Eye Health

We had a guest blogger write about her Iridology Experience and it got me to thinking that this would be a fun and eye...

Fun and Easy Promotions – Get People in the Door

Do you dare to be different? Need to spice up your marketing? Need new patients? Need patients to come back? Why not try some...

Holy Cow Appreciation Day!

One of the best parts about blogging is finding really interesting and unusual eyewear. Really how much can you really say about a retro...

Optometry Giving Sight Hosts Twitter Chat For World Sight Day

September, 2017—Children’s eye health is the focus of a Twitterchat to coincide with the 11th annual World Sight Day Challenge on World Sight Day,...

And Their Off….. Equestrian Eyewear Events

We in San Diego are coming into Horse Racing Season, which got me to thinking about Horse Eyewear and sports activities around horses. Polo,...

Eight Fabulous Fathers Day Eyewear Displays

We believe in saying NO to ties for Fathers Day, coming up on June 15!  Nothing says we love you more than a good...

Medical Sharps- an Optical Opportunity?

Tuesday nights are reserved for playing cards with the GOB's (Great Old Biddies) The youngest in the group is 72 and the oldest is...

Coastal Clean Up Day Is September 16

Rarely do we talk about what is important to us. Today I am going to talk about a day that is close to my...

Wiley X and Playing Polo is Not for Crybabies!

Why do we say that? Because recently we have seen what is really involved with playing polo plus according to my Google search  on...

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