Sight Night- Not Fright Nite- Halloween Marketing

The safest and healthiest way to Trick or Treat on Halloween is to have a Sight Night sponsored by OneSight. Instead of trick or...

Destination Eyecare: Fab Fridays

Mooning Mondays, Make-over Mondays, T-shirts Tuesdays, Wacky Wednesday, Throwback Thursdays and TGIF Fridays, Casual Fridays' tell you that we consumers need some type of...

20 Marketing Eye-Deas For Valentines Day

It is a short time between New Years and Valentines Day.. so pull up your temples and start the process… you may be a...

Eyecare Events- Charitable Garden Parties

Harney Garden Party Will Benefit Prevent Blindness SALISBURY—The last days of summer will receive a gentle farewell Wednesday night when John and Elyse Harney...

Wiley X Supports Awareness For National Safety Month

Eyewear innovator Wiley X®, Inc. is joining the non-profit National Safety Council and thousands of organizations across the country to help raise awareness of...

March Is Save Your Vision Month

March is Save Your Vision Month organized by The American Optometric Association,  to bring awareness of good eyecare.  The month offers huge educational and marketing...

Engaging Patients For Movember

A fairly new organization was started 2003... Movember. Movember is a global health awareness month for men. (as opposed to October for women) In...

Prevent Blindness Supports National Falls Prevention Awareness Day, Sept. 23

CHICAGO (Sept, 2014) – According to the National Council on Aging (NCOA), every 14 seconds an older adult is seen in an emergency department...

Marcolin Group Outfits Angels In Eyewear

Time-to-market and omni-channel are keywords when it comes to competing in today’s rapidly evolving marketplace. That is why Marcolin Group and L Brands have...

Happy Memorial Day

Many of us will be celebrating a 3 day weekend, please remember along with your hats, sunglasses and sunscreen our fallen soldiers.

Marketing For American Made Matters Day

American Made Matters, is an organization dedicated to educating consumers on the importance of buying American-made products, They are holding their annual American Made...

Happy Valentines Day- Seniors

We love getting these press releases- because they are great promotional opportunities for you. Today, many senior citizens have had their savings and retirement...

Hallowed Halloween Eyeglass Graveyard

This Halloween Eyeglass Graveyard pic at San Francisco Optics. was sent to us by Dan Feldman of DBA Designs  Where else does old eyewear...

January is National Optician Month

January is National Opticians Month.  The Opticians Association of America has requested a "Proclamation of Support" from every Governor in the United States for...

EyeCare Events That Get Your Name In The News

Every week we run Eye News at a Glance, which are news clips from our google alerts about what is going on in the...

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