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The Optical Vision Site - Optical Business News Marketing Calendar - 2019

2019 Optical Marketing Calendar

Every year we hear from ECP's across the country how helpful this calendar is in helping them figure out their marketing plans for the...

17 Companies Making Eyewear From Recycled Materials

November 15 is America Recycles Day sponsored by Keep America Beautiful a national event that brings attention to the importance of recycling. In the optical world,...

Eyecare Marketing Calendar 2018

Our annual Eyecare Professionals Marketing Calendar for 2018. We continue to add fun and eye- healthy events that can help optical professionals in their...

40 Sunglass Songs For National Sunglass Day

National Sunglass Day is June 27 and there are many ways to celebrate this international holiday. The Vision Council has lots of resources to...

The After Party 2018

A group of west coast independent optical reps took an unusual step Tuesday and created something that will undoubtedly be copied soon across the...

LOFTxTEF Awards nominees

TEF Magazine and LOFT Eyewear Shows, who are both known for supporting Independent Eyewear, have joined forces to bring you the first edition of...

And Their Off….. Equestrian Eyewear Events

We in San Diego are coming into Horse Racing Season, which got me to thinking about Horse Eyewear and sports activities around horses. Polo,...

The Rise Of The Local Show

It seems we're on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask...

The Ultimate Eyewear Trunk Show Guide

As you are planning your eyecare marketing for 2016, consider adding Eyewear Trunk Shows to your calendar of events. As eyecare professionals are seeking ways...

To Do: Prepare For National Sunglass Day

In 2017 National Sunglasses Day Garnered 836+ Million Impressions, Surpassing 2016 586+ Million hits. Be sure to get in on this wonder marketing campaign! The...

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day...

Let Them Eye Cake: Happy Graduation Day To Future Optometrists

We love cake and we really love these eye chart cakes. Today we are congratulating and celebrating new optometry grads, with some cake eye-deas....

Cataract Infographic For Cataract Awareness Month

June is Cataract Awareness Month. There are currently more than 24 million Americans age 40 and older who have cataract, according to the Vision Problems...

Eyecare Events: Nine Eye Chart Cakes For National Cake Day

National Cake Day is November 26, a day in which we celebrate one of our favorite food of all time CAKE! The word cake...

18 Keys To Successful Optical Trunk Shows

As you are planning your eyecare marketing for the rest of 2017-18? Consider adding Eyewear Trunk Shows to your calendar of events. Many offices...

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