17 Companies Making Eyewear From Recycled Materials

November 15 is America Recycles Day sponsored by Keep America Beautiful a national event that brings attention to the importance of recycling. In the optical world,...

The After Party 2018

A group of west coast independent optical reps took an unusual step Tuesday and created something that will undoubtedly be copied soon across the...

Eyecare Marketing Calendar 2018

Our annual Eyecare Professionals Marketing Calendar for 2018. We continue to add fun and eye- healthy events that can help optical professionals in their...
The Optical Vision Site - Optical Business News Marketing Calendar - 2019

2019 Optical Marketing Calendar

Every year we hear from ECP's across the country how helpful this calendar is in helping them figure out their marketing plans for the...

The Rise Of The Local Show

It seems we're on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask...

To Do: Prepare For National Sunglass Day

In 2017 National Sunglasses Day Garnered 836+ Million Impressions, Surpassing 2016 586+ Million hits. Be sure to get in on this wonder marketing campaign! The...

The Ultimate Eyewear Trunk Show Guide

As you are planning your eyecare marketing for 2016, consider adding Eyewear Trunk Shows to your calendar of events. As eyecare professionals are seeking ways...

And Their Off….. Equestrian Eyewear Events

We in San Diego are coming into Horse Racing Season, which got me to thinking about Horse Eyewear and sports activities around horses. Polo,...

Pride Month at 4 Your Eyes Only

We saw this photo of an amazing window display for Pride Month done by Solange Misciagna of 4 Your Eyes Only in Seattle, Washington. Have...

10 Trees Looking At Ya- Celebrating Arbor Day

Arbor Day is a national holiday in the USA in which people and groups are encouraged to go out and plant a tree. The...

Let Them Eye Cake: Happy Graduation Day To Future Optometrists

We love cake and we really love these eye chart cakes. Today we are congratulating and celebrating new optometry grads, with some cake eye-deas....

January is National Glaucoma Awareness Month

Glaucoma is a leading cause of vision loss and blindness in the United States. People are often unaware that glaucoma has no symptoms in...

What To Eyewear For National Gorilla Day On May 18

Many years ago in 2014 a fairly new company G-Seven Stars, created a bunch of fun animal sunglasses. I wish I had indulged myself...

8 Denim Eyeglasses For Denim Day April 25

For over 18 years, Peace Over Violence runs a Denim Day in April for Sexual Violence Awareness Month. How and why this day came...

33 Transportation Themed Eyewear for National Transportation Week

There are different types of transportation: walking, skateboards, skis, skegways, motorcycles, bicycles, cars, trucks, go karts, golf carts, boats, wagons, airplanes, horses, camels, elephants,...

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