Leftchannel Motion Graphics To Create Experiential Animation For Sunglass Hut To Celebrate Mickey Mouse’s...

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel,...

Getting Your Optometric Practice Involved With #GivingTuesday

On November 27, 2017, many of us were inundated with emails about #givingtuesday. Giving Tuesday, a fairly 'new holiday' and is known as “global day of...

The Rise Of The Local Show

It seems we're on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask...

November is Diabetic Eye Disease Awareness Month

Prevent Blindness Provides Free Educational Materials as Part of November’s Diabetic Eye Disease Awareness Month- CHICAGO (Oct.,) – More than 8 million Americans have diabetic...

Prevent Blindness Declares October as Contact Lens Safety Awareness Month

Contact lenses are a good option for many as an alternative to eyeglasses.  In fact, according to the Centers for Disease Control and Prevention...

Badgley Mischka Celebrating 30 Glamourous Years

Mark Badgley and James Mischka have made their mark over the past three decades with glamorous yet wearable evening wear and accessories with a...

Marketing For Name Your Car Day October 2nd

According to a survey by Nationwide in a USA Today article, one in four people name their cars, which is probably why we have...

TO Do: Prepare For National Contact Lens Week In August

Eyecare professionals  and retailers who want to improve knowledge and communications to patients about contact lenses and eye health can take part in encouraging...

Pride Month at 4 Your Eyes Only

We saw this photo of an amazing window display for Pride Month done by Solange Misciagna of 4 Your Eyes Only in Seattle, Washington. Have...

What To Eyewear For National Gorilla Day On May 18

Many years ago in 2014 a fairly new company G-Seven Stars, created a bunch of fun animal sunglasses. I wish I had indulged myself...

To Do: Prepare For National Sunglass Day

In 2017 National Sunglasses Day Garnered 836+ Million Impressions, Surpassing 2016 586+ Million hits. Be sure to get in on this wonder marketing campaign! The...

33 Transportation Themed Eyewear for National Transportation Week

There are different types of transportation: walking, skateboards, skis, skegways, motorcycles, bicycles, cars, trucks, go karts, golf carts, boats, wagons, airplanes, horses, camels, elephants,...

8 Denim Eyeglasses For Denim Day April 25

For over 18 years, Peace Over Violence runs a Denim Day in April for Sexual Violence Awareness Month. How and why this day came...

10 Trees Looking At Ya- Celebrating Arbor Day

Arbor Day is a national holiday in the USA in which people and groups are encouraged to go out and plant a tree. The...

The After Party 2018

A group of west coast independent optical reps took an unusual step Tuesday and created something that will undoubtedly be copied soon across the...

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