EnChroma® Expands Indoor Lens Collection for Color Blindness and Adds Retail Partners

At Vision Expo East EnChroma, Inc. announced the expansion of its line of indoor lenses for color blindness with the addition of EnChroma® Clip-On...

LOFTxTEF Awards nominees

TEF Magazine and LOFT Eyewear Shows, who are both known for supporting Independent Eyewear, have joined forces to bring you the first edition of...

Jay Abraham To Host Problem-Solving ‘Hot Seats’ For Opti-Port Members at Vision Expo East

Opti-Port, a national alliance of multi-office eyecare providers, announced recently that its members will have the opportunity to hear a keynote presentation followed by...

Marcolin Group Outfits Angels In Eyewear

Time-to-market and omni-channel are keywords when it comes to competing in today’s rapidly evolving marketplace. That is why Marcolin Group and L Brands have...
The Optical Vision Site - Optical Business News Marketing Calendar - 2019

2019 Optical Marketing Calendar

Every year we hear from ECP's across the country how helpful this calendar is in helping them figure out their marketing plans for the...

Leftchannel Motion Graphics To Create Experiential Animation For Sunglass Hut To Celebrate Mickey Mouse’s...

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel,...

Getting Your Optometric Practice Involved With #GivingTuesday

On November 27, 2017, many of us were inundated with emails about #givingtuesday. Giving Tuesday, a fairly 'new holiday' and is known as “global day of...

The Rise Of The Local Show

It seems we're on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask...

November is Diabetic Eye Disease Awareness Month

Prevent Blindness Provides Free Educational Materials as Part of November’s Diabetic Eye Disease Awareness Month- CHICAGO (Oct.,) – More than 8 million Americans have diabetic...

Prevent Blindness Declares October as Contact Lens Safety Awareness Month

Contact lenses are a good option for many as an alternative to eyeglasses.  In fact, according to the Centers for Disease Control and Prevention...

Badgley Mischka Celebrating 30 Glamourous Years

Mark Badgley and James Mischka have made their mark over the past three decades with glamorous yet wearable evening wear and accessories with a...

Marketing For Name Your Car Day October 2nd

According to a survey by Nationwide in a USA Today article, one in four people name their cars, which is probably why we have...

TO Do: Prepare For National Contact Lens Week In August

Eyecare professionals  and retailers who want to improve knowledge and communications to patients about contact lenses and eye health can take part in encouraging...

Pride Month at 4 Your Eyes Only

We saw this photo of an amazing window display for Pride Month done by Solange Misciagna of 4 Your Eyes Only in Seattle, Washington. Have...

What To Eyewear For National Gorilla Day On May 18

Many years ago in 2014 a fairly new company G-Seven Stars, created a bunch of fun animal sunglasses. I wish I had indulged myself...

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