TO Do: Prepare For National Contact Lens Week In August

Eyecare professionals  and retailers who want to improve knowledge and communications to patients about contact lenses and eye health can take part in encouraging...

Pride Month at 4 Your Eyes Only

We saw this photo of an amazing window display for Pride Month done by Solange Misciagna of 4 Your Eyes Only in Seattle, Washington. Have...

What To Eyewear For National Gorilla Day On May 18

Many years ago in 2014 a fairly new company G-Seven Stars, created a bunch of fun animal sunglasses. I wish I had indulged myself...

To Do: Prepare For National Sunglass Day

In 2017 National Sunglasses Day Garnered 836+ Million Impressions, Surpassing 2016 586+ Million hits. Be sure to get in on this wonder marketing campaign! The...

33 Transportation Themed Eyewear for National Transportation Week

There are different types of transportation: walking, skateboards, skis, skegways, motorcycles, bicycles, cars, trucks, go karts, golf carts, boats, wagons, airplanes, horses, camels, elephants,...

8 Denim Eyeglasses For Denim Day April 25

For over 18 years, Peace Over Violence runs a Denim Day in April for Sexual Violence Awareness Month. How and why this day came...

10 Trees Looking At Ya- Celebrating Arbor Day

Arbor Day is a national holiday in the USA in which people and groups are encouraged to go out and plant a tree. The...

The After Party 2018

A group of west coast independent optical reps took an unusual step Tuesday and created something that will undoubtedly be copied soon across the...

Ocho Ways to Promoto Cinco De Mayo Trunk Shows

Interestingly enough, not only is Cinco De Mayo one of the top drinking holidays in the USA, it is also a prime topic and...

January is National Glaucoma Awareness Month

Glaucoma is a leading cause of vision loss and blindness in the United States. People are often unaware that glaucoma has no symptoms in...

Eyecare Marketing Calendar 2018

Our annual Eyecare Professionals Marketing Calendar for 2018. We continue to add fun and eye- healthy events that can help optical professionals in their...

National Monkey Day is December 14

While there are a few companies that give back to animals there is only one company that 's focus is giving back to orangutans. Orangutans...

18 Keys To Successful Optical Trunk Shows

As you are planning your eyecare marketing for the rest of 2017-18? Consider adding Eyewear Trunk Shows to your calendar of events. Many offices...

18 Eyecare Entrepreneurs For Entrepreneurs Day

November 21 is Entrepreneurs Day which always falls on the 3rd Tuesday of every November. An Entrepreneur is defined as' person who organizes and operates...

Holiday Shopping—Consumer Trends and Retail Tips

If consumers don’t think of you as a resource for holiday shopping, then you’re not sending the right message.  Here are some current retail...

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