Aspire Leaderboard June 19

Optical Women (And Men) Join Von Miller For Fun And Charity

The Optical Women's Association held their first Denver regional event on June 4th and it was a huge success. Angela Gerber, the Marketing Manager...

Etnia Barcelona Foundation Partners With Von’s Vision Foundation

In continuation of expanding its growth and outreach efforts in the U.S. market, Etnia Barcelona has announced a partnership with Linebacker Von Miller of...

Carrera Partners With Gumball 3000

This year, starting June 7th and continuing through June 15 will be 20th Gumball 3000 rally. Kicking off from Mykonos for a 3000-mile road...
National Sunglass Day - June 27

National Sunglass Day Is June 27th

It seems like only yesterday most of us were ankle deep in snow and frigid temperatures and here we are just weeks away from...

Prevent Blindness Declares April As Women’s Eye Health and Safety Month

According to Prevent Blindness, the nation’s oldest eye health and safety non-profit organization, women have higher rates of eye diseases such as cataract, glaucoma and age-related macular degeneration....

Open Range Trade Show

As a lifelong marketer and retailer, I look at conference booth presentations as miniature stores. What is the story you are trying to tell?...

EnChroma® Expands Indoor Lens Collection for Color Blindness and Adds Retail Partners

At Vision Expo East EnChroma, Inc. announced the expansion of its line of indoor lenses for color blindness with the addition of EnChroma® Clip-On...

LOFTxTEF Awards nominees

TEF Magazine and LOFT Eyewear Shows, who are both known for supporting Independent Eyewear, have joined forces to bring you the first edition of...

Jay Abraham To Host Problem-Solving ‘Hot Seats’ For Opti-Port Members at Vision Expo East

Opti-Port, a national alliance of multi-office eyecare providers, announced recently that its members will have the opportunity to hear a keynote presentation followed by...

Marcolin Group Outfits Angels In Eyewear

Time-to-market and omni-channel are keywords when it comes to competing in today’s rapidly evolving marketplace. That is why Marcolin Group and L Brands have...
The Optical Vision Site - Optical Business News Marketing Calendar - 2019

2019 Optical Marketing Calendar

Every year we hear from ECP's across the country how helpful this calendar is in helping them figure out their marketing plans for the...

Leftchannel Motion Graphics To Create Experiential Animation For Sunglass Hut To Celebrate Mickey Mouse’s...

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel,...

Getting Your Optometric Practice Involved With #GivingTuesday

On November 27, 2017, many of us were inundated with emails about #givingtuesday. Giving Tuesday, a fairly 'new holiday' and is known as “global day of...

The Rise Of The Local Show

It seems we're on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask...

November is Diabetic Eye Disease Awareness Month

Prevent Blindness Provides Free Educational Materials as Part of November’s Diabetic Eye Disease Awareness Month- CHICAGO (Oct.,) – More than 8 million Americans have diabetic...

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