Eye Believe In Bespectacled Branding

With our new Affordable Health Care or UHC, (Unaffordable HealthCare) branding is going to become increasingly more important as eye doctors and medical professionals...

Freebie Friday: ACA Pediatric Marketing

Isn't this the coolest ad? Eyecare Pro is offering FREE materials to use to market for ACA Pediatric Vision Provision. Cute advertising.. go for it.

Smashing Glasses: A Fun and Effective Use of You Tube

We are impressed with the amount of views Alan Glaziers Smashing Glasses Video on YouTube has received. There are probably several reasons for this.1.)...

Amazing Eyecare Appointment Card

A while back, I wrote a post on My Friends over 50 are being shafted at the Eye Doc. What I didn't tell you,...

The Story Of Free Photos

One of the favorite parts of my work involves design. Whether it is a new website, a new poster, a magazine ad, an email...

Four Eyecare Valentine Day Ads We Love To See

Daniel Feldman of DBA Designs and I were joking about National Wedding Month and the 6 Million expected wedding proposals on Valentines Day… and...

Maximize Your Email Effectiveness

How do you get your patients to open your emails? Research shows that the key to email success is in the subject line. One...

Quik Tip: How To Know If Your New Website Will Be Mobile Friendly

We’ve spoken for quite some time about the increasing importance of your website being mobile friendly. I was speaking with another web designer the...

1-800-MY-EYE-DOC?

There is a company called Ignition Toll-Free, who provides high-quality, unforgettable phone numbers for businesses to use in their marketing. For instance they recently...

Funny Optical Ad

Funny Optical Ad by Selima Optique that gets the point across. Officer who looks like Erik Estrada of Chips and asks the offender to...

Eyehow – Rules for Fax Advertisements

This is useful information from The Vision Council that we thought we would share regarding rules for Fax advertisements  as some of our readers...

Using YouTube For Eyecare Advertising

The other day on OD's on Facebook the question was asked how many use YouTube? Nate, Justin and Allan use YouTube quite a bit...

Funny Optical Ad- Should Have Gone To SpecSavers

Station' was made with intention of delivering an outrageous joke in a simple, clear and understated way. Careful casting was needed to ensure a...

Held Hostage By Your IT Guy, Your Webmaster or Webserver?

One of my friends on Facebook put up this interesting story about one of her clients being held hostage by their IT person/webmaster. Apparently...

Edgy Eyewear Advertising

When I first saw this eyewear ad, I went WHaaaa? It got my attention and then realized how unique it was. Super-imposing other images,...

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