eyeHow- Increase Word Of Mouth Advertising Tip #5

TIP #5 YOUR PRODUCTS OFFERED ‘Take nothing on looks; take everything on evidence. There’s no better rule.’  Charles Dickens Your product /service is what...

Record Breaking: Think About Your Eyes Campaign 2015

Alexandria, VA (2016) - The national Think About Your Eyes campaign has wrapped up its record breaking 2015 efforts, reaching even more consumers and...

Specsavers New Shuttle TV Ad

Specsavers is well known for their TV Ads. This one shows astronauts landing in Luton Airport instead of Houston. It ends with their tag...

Fun Sunglass Ad- Ray Ban Commercial

What I find interesting about this Ray Ban ad- it's timeless- it could have been produced 30 years ago and still can inspire people...

The Story Of Free Photos

One of the favorite parts of my work involves design. Whether it is a new website, a new poster, a magazine ad, an email...

Beyond The Brand Provides Coop Advertising Tips

ClearVision Optical introduced the latest issue of its Beyond the Brand optical insights & inspiration magazine, offering a timely focus on co-op advertising and...

Love This Eyecare Branding Message

I saw this wonderful eyeglass branding idea on Pinterest from Opium Eyewear  and loved it. A pair of glasses looking at an object or scene...

Creative Ways to Use Co-op Advertising for the Optical Professional

I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op....

Think About Your Eyes Launches 2018 Advertising

 Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam, launches its 2018 advertising campaign today,...

What Is Branding?

We all hear about branding and quite honestly most of us have probably done a poor job of it. I know we have. Not...

Interesting Eyewear Ad

Ran across these interesting and eyeglass-telling ads from Ads of the World. I liked them, because they tell a story about eyewear- it's not...

eyeHow To Increase Word Of Mouth Advertising Tip #1

In the final analysis, customers are your only source of job security.’ Price Pritchard In these crazy times of merging, online eyecare retailing, social media,...

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