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Quik Tip: How To Know If Your New Website Will Be Mobile Friendly

We’ve spoken for quite some time about the increasing importance of your website being mobile friendly. I was speaking with another web designer the...

eyeHow- Increase Word Of Mouth Advertising Tip #5

TIP #5 YOUR PRODUCTS OFFERED ‘Take nothing on looks; take everything on evidence. There’s no better rule.’  Charles Dickens Your product /service is what...

Fun Sunglass Ad- Ray Ban Commercial

What I find interesting about this Ray Ban ad- it's timeless- it could have been produced 30 years ago and still can inspire people...

Optical Fun: Retro Contact Lens Commercial- 1986

Originally aired October, 1986 in Milwaukee, Wisconsin. TV commercial featuring a very EAGER young lady extolling the virtues of wearing contact lenses instead of...

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We...

Eyecare Marketing: Flex Spending Ads We Like

These are from 2013, but we liked them anyway.. Fun and great images to get those valuable FSA dollars.  

Optic 2000 Ad

Just a little more optical fun to add to your day. Thank you Pixel Optics for sponsoring Opti-fun today.

The Power of Email Marketing

I recently went on a seminar by Constant Contact, experts in email marketing and  one of the services that we use for our Optical...

Think About Your Eyes Launches 2018 Advertising

 Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam, launches its 2018 advertising campaign today,...

Fun Optical Ad- Retro- Oliver Goldsmith Goggles

Interesting Optical Ad- Retro 1980's- Note how the same styles then are being recycled into the same styles to day! Update the music and...

Maximize Your Email Effectiveness

How do you get your patients to open your emails? Research shows that the key to email success is in the subject line. One...

Creative Ways to Use Co-op Advertising for the Optical Professional

I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op....

Eye Exam Advertising We Love

This could qualify as optical fun, but you don't even need to be able to read the language, the visual says it all. Guy...

Opti-fun New C.F. Payne Ads from Shamir

C.F. Payne is an artist-illustrator whose artwork has graced the covers of Time Magazine, Readers Digest, Sports Illustrated, The New York Times Book Review...

It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very...

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