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Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February...

Eye Exam Advertising We Love

This could qualify as optical fun, but you don't even need to be able to read the language, the visual says it all. Guy...

Welcoming New Optical Patients

In a 1 mile radius from my house, I have 4 optometrists. Not one has a sign like this. What a great way to...

Great Marketing Idea

Paul Stables of Jonathan Paul Eyewear did this very funny and apropos Spoof on a Lenscrafters ad. We love it. Yes you can.. What...

Love This Eyecare Branding Message

I saw this wonderful eyeglass branding idea on Pinterest from Opium Eyewear  and loved it. A pair of glasses looking at an object or scene...

Valentines Day Marketing We Love

We love the 'Valentine Day Marketing by SpringHill Eyecare in Tennessee, using outdoor signage with cute sayings. Central Opticians ran a Valentine Day Sale...

Eyecare Ad- Sometimes Four Eyes Are Better Than One

This fun optical ad plays on the four eyes concept. This concept ad was a print ad for a Belgian optician, by LG&F in...

Engaging Patients On National Doughnut Day With Healthier Donut Recipes

June 1 is National Doughnut Day celebrating the women who brought doughnuts to men during WWI.  As a Donut Junkie, I would be celebrating...

Opti-fun New C.F. Payne Ads from Shamir

C.F. Payne is an artist-illustrator whose artwork has graced the covers of Time Magazine, Readers Digest, Sports Illustrated, The New York Times Book Review...

Interesting Eyewear Ad

Ran across these interesting and eyeglass-telling ads from Ads of the World. I liked them, because they tell a story about eyewear- it's not...

Eyewear Marketing: Love These Ads

It is not often I see ads as I don't have a TV and don't get netflix. But I did happen to watch several...

Eyecare Marketing: Flex Spending Ads We Like

These are from 2013, but we liked them anyway.. Fun and great images to get those valuable FSA dollars.  

Media-Eyez Monday: The Science of Website Design- Webinair Recap

As someone who redesigns websites for a living, it is nice once in awhile to brush up on what other professionals are thinking and...

Mobile Pop-Ups Can Cost You

Do you have popup ads or interstitials on your website and in particular, your mobile website? You have until January 9, 2017 to fix...

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