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EyeCare Pro Launches New Service: OD Metro

As a pioneer in developing online marketing strategies specifically for optometrists, EyeCarePro understands the importance of being on the leading edge of advanced and...

Optical Fun: Eyeglass Commercial Featuring Gordon Ramsay

Optical Fun for the day. Eye Glasses commercial featuring Chef Gordon Ramsay. This is definitely one of my favorite eye exam commercials.  

Optical Fun Spoof Brad Pitt Sunglass Ad

Spoof video inspired from Krys TM French Opticians: "Krys les opticians" Krys Opticians made a few commercials staring French celebrities with this unique sunglass...

Valentines Day Marketing We Love

We love the 'Valentine Day Marketing by SpringHill Eyecare in Tennessee, using outdoor signage with cute sayings. Central Opticians ran a Valentine Day Sale...

Why Email Addresses Are Important To Eyecare Professionals

Gathering emails is one of the most important things that any business owner should be doing. In fact, getting emails should be a company...

Beyond The Brand Provides Coop Advertising Tips

ClearVision Optical introduced the latest issue of its Beyond the Brand optical insights & inspiration magazine, offering a timely focus on co-op advertising and...

10 Things Your Eyecare Website Should Have

How’s your website? Does it help grow your practice or chase visitors away? There’s nothing worse than a cluttered, clunky web site to drive...

Eyecare Marketing: Flex Spending Ads We Like

These are from 2013, but we liked them anyway.. Fun and great images to get those valuable FSA dollars.  

Funny Eyecare Ad: Better Eyewear Means Fewer Dead Cats

Specsavers Ads- A vet finds himself in a high-pressure situation when a routine examination of a cat turns into an emergency. But is everything as...

We Deliver

What are you saying about your eyecare practice when you advertise? Years ago sitting in a classroom at Harvard Business School, one of the...

Engaging Patients On National Doughnut Day With Healthier Donut Recipes

June 1 is National Doughnut Day celebrating the women who brought doughnuts to men during WWI.  As a Donut Junkie, I would be celebrating...

Best Practices For Email Marketing

In our last digital tip we told you that Email Marketing offers the highest return on investment of any digital marketing channel. If you...

Love This Eyecare Branding Message

I saw this wonderful eyeglass branding idea on Pinterest from Opium Eyewear  and loved it. A pair of glasses looking at an object or scene...

The Importance Of Press Releases

Press Releases by definition is a news story about you, the company or staff that is given to press sources (Media). Media comprises of newspapers,...

Great Marketing Idea

Paul Stables of Jonathan Paul Eyewear did this very funny and apropos Spoof on a Lenscrafters ad. We love it. Yes you can.. What...

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