Funny Importance of Eye Exam Commercial

Again, good eye exam commercials need no words. A girl looks forward to seeing her 'blind' date and only has a picture to go...

Online Doesn’t Matter… Really?

I have a couple of clients who repeatedly tell me online doesn't matter. Since you are reading this post online, I will take a...

Think About Your Eyes Campaign Reaches Milestone

Alexandria, VA (July 2016) - The national Think About Your Eyes campaign has built upon its increased optical industry support and consumer interest to...

Eyehow – Rules for Fax Advertisements

This is useful information from The Vision Council that we thought we would share regarding rules for Fax advertisements  as some of our readers...

EyeCare Pro Launches New Service: OD Metro

As a pioneer in developing online marketing strategies specifically for optometrists, EyeCarePro understands the importance of being on the leading edge of advanced and...

Opti-Fun Retro EyeLab Glasses Ad Circa 1988

Here is a retro EyeLab commercial that is from 1988. Some of these glasses looked funny back then! What a great TV commercial for...

Targeted Online Eyecare Advertising

Let's face it....unless your name ends with "otica", you have to watch every advertising dollar very carefully. (My guess is they do too) So,...

Optical Fun: Eyeglass Commercial Featuring Gordon Ramsay

Optical Fun for the day. Eye Glasses commercial featuring Chef Gordon Ramsay. This is definitely one of my favorite eye exam commercials.  

Beyond The Brand Provides Coop Advertising Tips

ClearVision Optical introduced the latest issue of its Beyond the Brand optical insights & inspiration magazine, offering a timely focus on co-op advertising and...

Optic 2000 Ad

Just a little more optical fun to add to your day. Thank you Pixel Optics for sponsoring Opti-fun today.

Optical Ad- and Optician Awards- Interesting

The Video takes about 8 minutes to watch, Not quite sure what the point is, starts out slow, but keep watching. The concept is...

Opti-Fun- Optician Ad

Your Optical Fun for the day, Fun Optical Ad demonstrates the Power of Good Vision With Eyewear

Four Eyecare Valentine Day Ads We Love To See

Daniel Feldman of DBA Designs and I were joking about National Wedding Month and the 6 Million expected wedding proposals on Valentines Day… and...

Eyewear Marketing: Love These Ads

It is not often I see ads as I don't have a TV and don't get netflix. But I did happen to watch several...

Push v Pull

No, this isn’t an upcoming Supreme Court case. This is about advertising and marketing. There are of course many ways to break down advertising...

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