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QR Codes- Scanning For Customers

I met Dan Feldman at Vision Expo, he had this picture  'QR Code' on the back of his business card and it was intriquing...

Push v Pull

No, this isn’t an upcoming Supreme Court case. This is about advertising and marketing. There are of course many ways to break down advertising...

Consumers and Patients Respond to Incentives

I used to wait every year to buy my cosmetics when Lancome came out with their Lancome bag. My once a year splurge was...

Google AdWords Seminars- Coming To A City Near You

I am sure you have all seen the Google advertising on the side of websites, your email and blogs. Quite a few people have...

Funny Importance of Eye Exam Commercial

Again, good eye exam commercials need no words. A girl looks forward to seeing her 'blind' date and only has a picture to go...

Getting Ink- Publicity For The Optical Professional

'Publicity, Publicity, Publicity is the greatest moral factor and force in our public life.’ Joseph Pulitzer Don't want to hassle with Social Marketing? The...

Fun Optical Ad- Retro- Oliver Goldsmith Goggles

Interesting Optical Ad- Retro 1980's- Note how the same styles then are being recycled into the same styles to day! Update the music and...

Specsavers New Shuttle TV Ad

Specsavers is well known for their TV Ads. This one shows astronauts landing in Luton Airport instead of Houston. It ends with their tag...

Websites That Drive Me Crazy

Like most bloggers, we are on over 100 websites a day and continually look for interesting new ideas, viral news, trends and new products....

The Power of Email Marketing

I recently went on a seminar by Constant Contact, experts in email marketing and  one of the services that we use for our Optical...

Should You Have A Customer Contest?

The big trend is contests for customers. Make a comment and enter to win, post your photo on Facebook and win, submit a photo...

We Deliver

What are you saying about your eyecare practice when you advertise? Years ago sitting in a classroom at Harvard Business School, one of the...

The Power Of Words x Eyecare

Many of you probably already saw this video, so poignant and tells us no matter how much we watch YouTube, nothing is like words....

Creative Ways to Use Co-op Advertising for the Optical Professional

I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op....

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