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Radio Advertising For ECP’s

How many businesses/practices are advertising on radio? I am still a big fan of public radio as the audience tends to be very upscale...

Who Is Your Website For?

Having built websites for ECP’s for over 20 years now, the one constant issue that blindsides so many websites and dooms them to disaster...

Think About Your Eyes Launches 2018 Advertising

 Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam, launches its 2018 advertising campaign today,...

Edgy EyeCare Advertising- What Do You Think?

We often run fun eyewear advertising on our OptiFun's, but these two ads one from a Canadian Optometrist and the other for Lasik Surgery,...

A Father’s Day Ad We Love

Last year Meredith Bomse OD ran a Facebook contest that gave a fabulous Father's Day incentive to give a pair of glasses instead of...

It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very...

Freaky Animal Eye Optician Ads

Hong Kong Washin optical hired the Grey Agency in Tokyo for these eagle-eyed advertisements. When you think of good eyesight animals come to mind,...

Four Eyecare Valentine Day Ads We Love To See

Daniel Feldman of DBA Designs and I were joking about National Wedding Month and the 6 Million expected wedding proposals on Valentines Day… and...

Edgy Eyewear Advertising

When I first saw this eyewear ad, I went WHaaaa? It got my attention and then realized how unique it was. Super-imposing other images,...

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and...

Held Hostage By Your IT Guy, Your Webmaster or Webserver?

One of my friends on Facebook put up this interesting story about one of her clients being held hostage by their IT person/webmaster. Apparently...

The Importance Of Press Releases

Press Releases by definition is a news story about you, the company or staff that is given to press sources (Media). Media comprises of newspapers,...

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We...

Eye Exam Ads We Love: Driving Glasses

This Eye Exam ad gets the point across without any writing. Great ad for those who don't think they need glasses for driving.  Some...

Eye Believe In Bespectacled Branding

With our new Affordable Health Care or UHC, (Unaffordable HealthCare) branding is going to become increasingly more important as eye doctors and medical professionals...

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