A Father’s Day Ad We Love

Last year Meredith Bomse OD ran a Facebook contest that gave a fabulous Father's Day incentive to give a pair of glasses instead of...

It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very...

Freaky Animal Eye Optician Ads

Hong Kong Washin optical hired the Grey Agency in Tokyo for these eagle-eyed advertisements. When you think of good eyesight animals come to mind,...

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We...

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and...

The Importance Of Press Releases

Press Releases by definition is a news story about you, the company or staff that is given to press sources (Media). Media comprises of newspapers,...

Eye Exam Advertising We Love

This could qualify as optical fun, but you don't even need to be able to read the language, the visual says it all. Guy...

Four Eyecare Valentine Day Ads We Love To See

Daniel Feldman of DBA Designs and I were joking about National Wedding Month and the 6 Million expected wedding proposals on Valentines Day… and...

Edgy Eyewear Advertising

When I first saw this eyewear ad, I went WHaaaa? It got my attention and then realized how unique it was. Super-imposing other images,...

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February...

Welcoming New Optical Patients

In a 1 mile radius from my house, I have 4 optometrists. Not one has a sign like this. What a great way to...

Held Hostage By Your IT Guy, Your Webmaster or Webserver?

One of my friends on Facebook put up this interesting story about one of her clients being held hostage by their IT person/webmaster. Apparently...

Eye Believe In Bespectacled Branding

With our new Affordable Health Care or UHC, (Unaffordable HealthCare) branding is going to become increasingly more important as eye doctors and medical professionals...

Eye Exam Ads We Love: Driving Glasses

This Eye Exam ad gets the point across without any writing. Great ad for those who don't think they need glasses for driving.  Some...

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