Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We...

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and...

A Father’s Day Ad We Love

Last year Meredith Bomse OD ran a Facebook contest that gave a fabulous Father's Day incentive to give a pair of glasses instead of...

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February...

Eyewear Marketing: Love These Ads

It is not often I see ads as I don't have a TV and don't get netflix. But I did happen to watch several...

Mobile Pop-Ups Can Cost You

Do you have popup ads or interstitials on your website and in particular, your mobile website? You have until January 9, 2017 to fix...

Think About Your Eyes Campaign Reaches Milestone

Alexandria, VA (July 2016) - The national Think About Your Eyes campaign has built upon its increased optical industry support and consumer interest to...

Websites That Drive Me Crazy

Like most bloggers, we are on over 100 websites a day and continually look for interesting new ideas, viral news, trends and new products....

Google Expands Mobilegeddon In May

Last April, Google began favoring websites that were mobile-friendly over websites that were not on mobile devices. Dubbed Mobilegeddon, that algorithm change meant that...

Webinar On Best Ways To Advertise On Google

Surefire is having a webinair on Best Ways to Advertise on Google to grow your practice. The webinar is March 10th at 4 pm...

Record Breaking: Think About Your Eyes Campaign 2015

Alexandria, VA (2016) - The national Think About Your Eyes campaign has wrapped up its record breaking 2015 efforts, reaching even more consumers and...

What Is Branding?

We all hear about branding and quite honestly most of us have probably done a poor job of it. I know we have. Not...

How PPC Advertising Can Benefit Your Practice

Google pay-per-click advertising can be one of the most effective forms of local marketing for your eyecare Practice. The basics include writing various ads, specifying...

EyeCare Pro Launches New Service: OD Metro

As a pioneer in developing online marketing strategies specifically for optometrists, EyeCarePro understands the importance of being on the leading edge of advanced and...

Optical Fun: Eyeglass Commercial Featuring Gordon Ramsay

Optical Fun for the day. Eye Glasses commercial featuring Chef Gordon Ramsay. This is definitely one of my favorite eye exam commercials.  

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