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Edgy Eyewear Advertising

A relaxing session in the hotel sauna turns to embarrassment for one poor chap. Who's that lurking behind the steam? The new 'Should've gone to...

Why Email Addresses Are Important To Eyecare Professionals

Gathering emails is one of the most important things that any business owner should be doing. In fact, getting emails should be a company...

Maximize Your Email Effectiveness

How do you get your patients to open your emails? Research shows that the key to email success is in the subject line. One...

Eyecare Ad- Sometimes Four Eyes Are Better Than One

This fun optical ad plays on the four eyes concept. This concept ad was a print ad for a Belgian optician, by LG&F in...

Optical Sunglass Ads -Profil Optik Commercial

This commercial makes me want to go and buy multiple pairs of sunglasses! What an upbeat and fun optical ad.- Love the morphing- Really...

Branding and the Optical Professional

We have mentioned in several posts building your 'Brand'. So what exactly does that mean? Brand Recognition is the ability of your customers and...

Beyond The Brand Provides Coop Advertising Tips

ClearVision Optical introduced the latest issue of its Beyond the Brand optical insights & inspiration magazine, offering a timely focus on co-op advertising and...

The Power of Email Marketing

I recently went on a seminar by Constant Contact, experts in email marketing and  one of the services that we use for our Optical...

70 Free Press Release Sites For EyeCare Offices

Do you sometimes wonder how eyecare offices keep showing up on the Internet? How come your optical competition gets mentioned and your eyecare office...

Optometrists in Atlanta, Georgia- A Website Review

Periodically we have run posts on Eyecare Websites We Like. This post is a little different, we ran a google search 'optometrist in Atlanta,...

Optical Fun Spoof Brad Pitt Sunglass Ad

Spoof video inspired from Krys TM French Opticians: "Krys les opticians" Krys Opticians made a few commercials staring French celebrities with this unique sunglass...

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