10 Things Your Eyecare Website Should Have

How’s your website? Does it help grow your practice or chase visitors away? There’s nothing worse than a cluttered, clunky web site to drive...

Creative Ways to Use Co-op Advertising for the Optical Professional

I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op....

Some Sunglasses – Good Optical Ad

This is a very simple sunglass ad- Don't forget to ask for that sunglass!

Eyecare Marketing: Flex Spending Ads We Like

These are from 2013, but we liked them anyway.. Fun and great images to get those valuable FSA dollars.  

Specsavers New Shuttle TV Ad

Specsavers is well known for their TV Ads. This one shows astronauts landing in Luton Airport instead of Houston. It ends with their tag...

Optical Fun Spoof Brad Pitt Sunglass Ad

Spoof video inspired from Krys TM French Opticians: "Krys les opticians" Krys Opticians made a few commercials staring French celebrities with this unique sunglass...

Funny Importance of Eye Exam Commercial

Again, good eye exam commercials need no words. A girl looks forward to seeing her 'blind' date and only has a picture to go...

Eyecare Ad- Importance Of Sunwear When Jogging

Brilleland created some pretty good optical ads on YouTube. Creative, funny, yet right to the point about the importance of getting your eyes examined....

Amazing Eyecare Appointment Card

A while back, I wrote a post on My Friends over 50 are being shafted at the Eye Doc. What I didn't tell you,...

Freaky Animal Eye Optician Ads

Hong Kong Washin optical hired the Grey Agency in Tokyo for these eagle-eyed advertisements. When you think of good eyesight animals come to mind,...

ROKA Expands E-Commerce In Europe

ROKA Sports Inc., the Austin, TX-based performance multisport company, has announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe. From...

Eye Believe In Bespectacled Branding

With our new Affordable Health Care or UHC, (Unaffordable HealthCare) branding is going to become increasingly more important as eye doctors and medical professionals...

Getting The Most From Your Optical Advertising Budget

Andrew Miller, senior writer from ClearVision Optical has kindly provided us with the latest installment of Helpful Hints, which covers innovative ways to stretch...

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