Etnia Barcelona Launches #BeAArtist Campaign Inspired By Gustav Klimt

Etnia Barcelona flaunts its DNA to the world by way of its global brand campaign, #BeAnartist – inspired by the art world. The campaign...

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

WestGroupe Launches Superflex Kids Campaigns

WestGroupe is pleased to introduce the launch of the Superflex kids 2018 advertising campaign “Express Your Colorful Self!” and Eyes on the Trends “Back to...

Push v Pull

No, this isn’t an upcoming Supreme Court case. This is about advertising and marketing. There are of course many ways to break down advertising...

New American Eyes Campaign Revealed

SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, is proud to unveil its latest American Eyes marketing...

Desert Splendor With TC-Charton

Alexandra Peng-Charton and the crew at TC-Charton just completed a new photoshoot for their summer line in Palm Desert, California. We were lucky enough...

Chanel Releases Spring/Summer 2018 Eyewear Campaign

Chanel has released its Spring/Summer 2018 eyewear campaign featuring British model and London Fashion Week ambassador for positive fashion, diversity and model health, Adwoa...

Spiritual Renaissance – The 2018 Blackfin Campaign

Set in Lanzarote, it tells the story of a search for the self, with more than one echo of the history of the brand. Dark and...

The Thank You Card

Anyone remember handwritten notes? It seems in this digital modern age, the art of the letter is long gone. Even the thank you card...

Radio Advertising For ECP’s

How many businesses/practices are advertising on radio? I am still a big fan of public radio as the audience tends to be very upscale...

Who Is Your Website For?

Having built websites for ECP’s for over 20 years now, the one constant issue that blindsides so many websites and dooms them to disaster...

Think About Your Eyes Launches 2018 Advertising

 Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam, launches its 2018 advertising campaign today,...

It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very...

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We...

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and...

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