And Their Off….. Equestrian Eyewear Events

We in San Diego are coming into Horse Racing Season, which got me to thinking about Horse Eyewear and sports activities around horses. Polo,...

Ugly Christmas Sweater Parties Giving Back To Save The Children On Dec. 12

We love fun events and really love fun events which give back. This year for National Ugly Christmas Sweater Day, The Ugly Christmas Sweater...

Chanel Releases Spring/Summer 2018 Eyewear Campaign

Chanel has released its Spring/Summer 2018 eyewear campaign featuring British model and London Fashion Week ambassador for positive fashion, diversity and model health, Adwoa...

Dot ________________?

We are all very familiar with dot com, dot net, dot edu, and so on. While we have long since moved past the original...

Happy Halloween

Happy Halloween! May you all be safe and not eat too much candy!

Should You Have A Customer Contest?

The big trend is contests for customers. Make a comment and enter to win, post your photo on Facebook and win, submit a photo...

Promoting Wellness: Healthcare Cost Savings With Nutraceuticals

Healthcare Cost Savings With Supplement Use Use of specific dietary supplements in targeted populations not only provides health benefits, but, according to a new economic...

Wiley X Supports National Safety Month

Annual Awareness and Education Campaign Teaches Ways to Stay Safe And Prevent Injuries Both On The Job and Off Safety in the workplace, in the...

TRUNK SHOWS 101 By ClearVision Optical

Thank you to ClearVision Optical for posting on TRUNK SHOWS 101  - A beginner’s guide to this time-tested tactic for optical retailers. Whether you...

Celebrating National Golf Day October 4, 2014

We are celebrating National Golf Day with a little optical fun regarding the use of 'glasses' for a better golf score.  National Golf dNational...

Putting Your Eye Care Practice on Facebook by Transitions

Cathy recently wrote about the importance of social media in her article Managing Your Online Reputation and we talked about the social media education...

Wacky Wednesday: Secret Spectacle Service

There was an article about two guys who started a Secret Cookie Service here in San Diego. Agent Snickerdoodle receives texts or phone calls...

Nine Ways To Use The Barbie Optometrist Doll For Marketing

The 2015 Barbie Optometrist  Doll was one of the biggest news and viral shares in the optical world in 2015. While we all loved...

The Power of Email Marketing

I recently went on a seminar by Constant Contact, experts in email marketing and  one of the services that we use for our Optical...

Cool Eyewear Merchandising With Ice Blocks

You want to do something unique for not only outside the store but inside as well. These ice sculptures were done by Mammoth Ice...

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