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Optical Women (And Men) Join Von Miller For Fun And Charity

The Optical Women's Association held their first Denver regional event on June 4th and it was a huge success. Angela Gerber, the Marketing Manager...
The Optical Vision Site - Optical Business News Marketing Calendar - 2019

2019 Optical Marketing Calendar

Every year we hear from ECP's across the country how helpful this calendar is in helping them figure out their marketing plans for the...

Secret Shopping For Contact Lenses

We believe that every eyecare professional should hire a secret shopper or mystery shopper at least 1 time a year. Why, because mystery shopping...

The Modern Marketeer: Part Scientist and Part Artist

About six years ago for a very short time, marketing got really easy for eye care professionals. No more $3,000 a month yellow page...

Recap Of Webinair- the Science Of Social Media

The McGee Group’s marketing intern attended a webinar by HubSpot Inbound Marketing entitled “The Science of Social Media.” Below are some of the points...

What Are Others Saying About You and Your Eyecare Services?

In today's world nothing spreads faster than bad news! I cannot tell you how many complaints about doctors we see on our google alerts....

Tune In To Jeopardy February 7, 2017: Eye Health Category

It is National Age-related Macular Degeneration (AMD) Awareness Month and Bausch + Lomb and Prevent Blindness have collaborated for the second year in a...

New Bilingual Pocket Card Helps Ease Communication Barriers From Transitions

Side-by-Side English and Spanish Tool Overviews New Transitions Signature Adaptive Lens Technology and Educates on Options for Recognizing that language barriers can often pose as...

Publicizing Eyewear Brands

Submitted by By: Niki Ostin Publicist Focus Group West Spreading the word about your eyewear brand is even more crucial given the current economic climate. Consumers were...

So How About Those Shark Eyes?

Did you know that Shark corneas have been used in surgery?  Shark corneas have special reinforcing fibers that work like “rebar” in concrete. These...

The Great Online Eyewear Debate: Chapter 5

Another debate on one of the Forums was about online eyewear and pricing. As a retailer, did you know that you could compete against online...

Internet Basics For EyeCare Professionals By TotallyOptical.com

This week I had 3 phone calls from friends who asked me to 'set them up on Facebook' and Twitter, write blog articles for...

August Is Childrens Eye Health And Safety Month

CHICAGO (July, 2017) – As children in most parts of the country head back to school, Prevent Blindness, the nation’s oldest non-profit eye health...

Noteable Eyecare Events: National Music Day is June 21

National Music Day is June 21 when musician all over the world band together to celebrate the benefit and joy of music. In celebrating,...

Infographic: How To Get Pinterest To Work

As you know by now, we love Pinterest., who is the 3rd most used Social Media Site! Source: visual.ly via Optical on Pinterest

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