How Do I Know If My Website Is Working?

A subject that comes up frequently is how do you know if your website is working? How do you track and what are people...

August Is National Eye Exam Month

Just in Case you missed it, Remember August is National Eye Exam Month..  This is the time for eyecare professionals to promote eye health...

Professional Courtesies and Discounting

Question #2 from one of our Subscribers: How do other owners handle the issue of professional or neighboring business discounts? I've been told that I am...

World Sight Day Challenge Is Open For Registration

GOLDEN, Colo.—Now in its 9th year, and coordinated by Optometry Giving Sight, the World Sight Day Challenge invites eyecare professionals, their staff, patients, industry...

Managed Vision Care Influencing Eyewear Purchases

This article came to us via the Vision Voice- via Vision Watch . VisionWatch is a joint program between Jobson Medical Information and The...

eyeHow To Decorate Eyewear

That Madeleine over at Optique of Denver has more energy than most people! She decorates, she hikes, she does laughing yoga in her store,...

FREE EYE EXAMS!

Sorry Optometrists. Sorry Ophthalmologists. You spent all those years in college learning how to provide eye exams only to have some programmers create an...

Webrooming Vs Showrooming

The tides have changed.. the consumer seems to be leaning toward Web-rooming v.s Show-rooming. What's the dif? Showrooming is when the consumer comes in the...

Seen On Facebook: Eyecare Professionals Giving Back

We love these stories and if we see them, we will share them. It is not just online and wholesale companies that give back,...

Getting The Most From Your Optical Advertising Budget

Andrew Miller, senior writer from ClearVision Optical has kindly provided us with the latest installment of Helpful Hints, which covers innovative ways to stretch...

September Is Sports Eye Safety Awareness Month

Prevent Blindness designates September as Sports Eye Safety Awareness Month to encourage wearing proper eye protection while playing all sports -   CHICAGO (Aug, 2016) –...

World Sight Day Challenge Coalition 2014

Industry and Profession Continue Coalition Efforts in Support of the World Sight Day Challenge Golden, CO. September, 2014 – Members of the U.S. eye care...

Responding To A New Reality: Luxottica x Essilor

As we all know, the viral news of the day-week was the Essilor and Luxottica merger-buy-out. I don't really think it came as a...

Eyecare Events- Charitable Garden Parties

Harney Garden Party Will Benefit Prevent Blindness SALISBURY—The last days of summer will receive a gentle farewell Wednesday night when John and Elyse Harney...

Pantone Colors For Fall 2011

It's hard to think about Fall and Winter when spring isn't even here yet. But clothing designers unlike optical designers are planning 1 year...

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