Ph#ck The Phoropter

Picture for a moment just about every eye care practice website you’ve ever seen. I’ll wait. What’s the one common theme just about all...

8 Cool Eyeglass Racks

One of the big advantages of Pinterest is the ability to find all sorts of cool things and ideas such as what do you...

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

WestGroupe Launches Superflex Kids Campaigns

WestGroupe is pleased to introduce the launch of the Superflex kids 2018 advertising campaign “Express Your Colorful Self!” and Eyes on the Trends “Back to...

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

Push v Pull

No, this isn’t an upcoming Supreme Court case. This is about advertising and marketing. There are of course many ways to break down advertising...

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

New American Eyes Campaign Revealed

SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, is proud to unveil its latest American Eyes marketing...

Eye Love: Valentines Day Window Display Ideas

If you haven't already merchandised your office for Valentines Day, take some tips from these great displays. The concept on this display is alot of...

Email For Success

It is an accepted maxim that it costs six to seven times more to acquire a new customer than retain an existing customer. It...

Etnia Barcelona Launches #BeAArtist Campaign Inspired By Gustav Klimt

Etnia Barcelona flaunts its DNA to the world by way of its global brand campaign, #BeAnartist – inspired by the art world. The campaign...

17 Companies Making Eyewear From Recycled Materials

November 15 is America Recycles Day sponsored by Keep America Beautiful a national event that brings attention to the importance of recycling. In the optical world,...

Eye See Art

Smart Eye Care Center has been a "Best Eye Care" practice for a number of years in Maine, with three stores in Augusta, Bangor,...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

The After Party 2018

A group of west coast independent optical reps took an unusual step Tuesday and created something that will undoubtedly be copied soon across the...

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