I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

What To Eyewear For National Gorilla Day On May 18

Many years ago in 2014 a fairly new company G-Seven Stars, created a bunch of fun animal sunglasses. I wish I had indulged myself...

Transitions Optical Launches Snapchat Try-on Experience

A how-to kit for eye care professionals will help them use the augmented reality lens experience with patients and customers. PINELLAS PARK, Fla., May 14,...

Push v Pull

No, this isn’t an upcoming Supreme Court case. This is about advertising and marketing. There are of course many ways to break down advertising...

To Do: Prepare For National Sunglass Day

In 2017 National Sunglasses Day Garnered 836+ Million Impressions, Surpassing 2016 586+ Million hits. Be sure to get in on this wonder marketing campaign! The...

Spring into Better Sales

Well, it's that time of year again. Although Mother Nature might not necessarily agree. Spring. When everything is fresh, and new again. Plants begin to peek...

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

33 Transportation Themed Eyewear for National Transportation Week

There are different types of transportation: walking, skateboards, skis, skegways, motorcycles, bicycles, cars, trucks, go karts, golf carts, boats, wagons, airplanes, horses, camels, elephants,...

8 Denim Eyeglasses For Denim Day April 25

For over 18 years, Peace Over Violence runs a Denim Day in April for Sexual Violence Awareness Month. How and why this day came...

Lack Of Speed Kills…….Your Ranking

Google announced recently that they will start considering mobile speed in ranking websites. Starting in July of 2018, page speed will become a ranking...

10 Trees Looking At Ya- Celebrating Arbor Day

Arbor Day is a national holiday in the USA in which people and groups are encouraged to go out and plant a tree. The...

SSL Shaming For ECP’s

Google has announced a deadline of July 2018 when Chrome will begin explicitly warning users that a site is not secure. Despite repeated nudges...

The After Party 2018

A group of west coast independent optical reps took an unusual step Tuesday and created something that will undoubtedly be copied soon across the...

Social Media Cheat Sheet For ECP’s

OK... I lied. There are no different sizes for social media sites for ECP's than there are for any other person or business. This social...

Ph#ck The Phoropter

Picture for a moment just about every eye care practice website you’ve ever seen. I’ll wait. What’s the one common theme just about all...

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