EnChroma® Expands Indoor Lens Collection for Color Blindness and Adds Retail Partners

At Vision Expo East EnChroma, Inc. announced the expansion of its line of indoor lenses for color blindness with the addition of EnChroma® Clip-On...

New Blackfin Website Online

Style diversity, exploring new perspectives. A black veil, tossed by the wind, amid the white dunes of a barren, almost ultra-terrestrial, landscape. This is...

LOFTxTEF Awards nominees

TEF Magazine and LOFT Eyewear Shows, who are both known for supporting Independent Eyewear, have joined forces to bring you the first edition of...

Jay Abraham To Host Problem-Solving ‘Hot Seats’ For Opti-Port Members at Vision Expo East

Opti-Port, a national alliance of multi-office eyecare providers, announced recently that its members will have the opportunity to hear a keynote presentation followed by...

Framed In Cuba

I was recently invited to accompany an optical business to their annual fashion photo shoot. This year, that photo shoot took place in Havana,...

Bausch+Lomb Launches Sightmatters

Bausch + Lomb, a leading global eye health company, today announced the launch of SightMatters.com, a new educational online resource for people living with...

It’s About The Presentation

We’ve brought this up before, but it certainly bears repeating, “People Do Judge A Book By Its Cover”. So important is this axiom, that...

Kirk & Kirk Release New Campaign

As part of their 100th years in optics, Kirk & Kirk have released their new campaign for Spring/Summer 2019. 2019 marks 100 years since Sidney and...

Eyenavision Unveils New Subscription Box Program

Eyenavision, Inc., a wholesale optical company known for the Chemistrie Clip, Readymade ChemTech Computer Readers, optical frames, and lab work, has launched a new and innovative...
The top 10 podcasts from The Optical Vision Site

Top 10 Podcasts Of 2018

As we end the year today, we thought it worth going through all the podcasts we did during 2018 and present the top 10...
The top 10 articles from The Optical Vision Site

Our Top Ten Stories of 2018

As we end one year and begin another, we all take stock in what we did this past year to learn how we can...

Marcolin Group Outfits Angels In Eyewear

Time-to-market and omni-channel are keywords when it comes to competing in today’s rapidly evolving marketplace. That is why Marcolin Group and L Brands have...
The Optical Vision Site - Optical Business News Marketing Calendar - 2019

2019 Optical Marketing Calendar

Every year we hear from ECP's across the country how helpful this calendar is in helping them figure out their marketing plans for the...

Is Luxury Real Or Is It Perception?

Luxury is a word used quite often in business and commerce. We (society, not I)  have luxury cars. We have luxury homes. We have...

Fonts Matter!

We all like a good laugh. A number of the pictures below are the sort that we send each other on Facebook or in...

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