What Are Your Keywords?

Recently in one of the Facebook optical forums, someone brought up a search they did for the term gorgeous glasses. What they found were...

TO Do: Prepare For National Contact Lens Week In August

Eyecare professionals  and retailers who want to improve knowledge and communications to patients about contact lenses and eye health can take part in encouraging...

Transitions Optical Releases White Paper Revealing Consumer Eyeglass Purchasing Habits

Millennials enjoy the eyeglass shopping experience the most across all generations and eyecare professionals have the most influence on their purchasing decisions—according to the...

Pride Month at 4 Your Eyes Only

We saw this photo of an amazing window display for Pride Month done by Solange Misciagna of 4 Your Eyes Only in Seattle, Washington. Have...

Spy Partners With Locally

Spy, the Southern California-based eyewear company, has implemented a new online technology specifically to guide shoppers from the company’s website directly through the doors of...

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

Internet Trends 2018

There are a handful of events that the technology world stops and takes notice of each and every year. There is Google’s I/O developer...

What Social Media Do Marketers Use?

Contrary to the rumors you may have heard, Facebook is far from dead. Despite all the troubles Facebook has faced recently with personal privacy...

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

WestGroupe Launches Superflex Kids Campaigns

WestGroupe is pleased to introduce the launch of the Superflex kids 2018 advertising campaign “Express Your Colorful Self!” and Eyes on the Trends “Back to...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

What To Eyewear For National Gorilla Day On May 18

Many years ago in 2014 a fairly new company G-Seven Stars, created a bunch of fun animal sunglasses. I wish I had indulged myself...

Transitions Optical Launches Snapchat Try-on Experience

A how-to kit for eye care professionals will help them use the augmented reality lens experience with patients and customers. PINELLAS PARK, Fla., May 14,...

Push v Pull

No, this isn’t an upcoming Supreme Court case. This is about advertising and marketing. There are of course many ways to break down advertising...

To Do: Prepare For National Sunglass Day

In 2017 National Sunglasses Day Garnered 836+ Million Impressions, Surpassing 2016 586+ Million hits. Be sure to get in on this wonder marketing campaign! The...

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