Kirk & Kirk Release New Campaign

As part of their 100th years in optics, Kirk & Kirk have released their new campaign for Spring/Summer 2019. 2019 marks 100 years since Sidney and...

Eyenavision Unveils New Subscription Box Program

Eyenavision, Inc., a wholesale optical company known for the Chemistrie Clip, Readymade ChemTech Computer Readers, optical frames, and lab work, has launched a new and innovative...
The top 10 podcasts from The Optical Vision Site

Top 10 Podcasts Of 2018

As we end the year today, we thought it worth going through all the podcasts we did during 2018 and present the top 10...
The top 10 articles from The Optical Vision Site

Our Top Ten Stories of 2018

As we end one year and begin another, we all take stock in what we did this past year to learn how we can...

Marcolin Group Outfits Angels In Eyewear

Time-to-market and omni-channel are keywords when it comes to competing in today’s rapidly evolving marketplace. That is why Marcolin Group and L Brands have...
The Optical Vision Site - Optical Business News Marketing Calendar - 2019

2019 Optical Marketing Calendar

Every year we hear from ECP's across the country how helpful this calendar is in helping them figure out their marketing plans for the...

Is Luxury Real Or Is It Perception?

Luxury is a word used quite often in business and commerce. We (society, not I)  have luxury cars. We have luxury homes. We have...

Fonts Matter!

We all like a good laugh. A number of the pictures below are the sort that we send each other on Facebook or in...

Instagram Adding Feature For People With Visual Impairments

Instagram today announced they would be automatically adding alternative text to photos in the Instagram Feed, Explore, and Profiles, so people who use screen readers can hear...

Orange You Glad You Picked The Right Case?

Some friends of mine shared this photo on Facebook recently talking about reusing vendor fixtures. What a perfect example of what not to do....

ROKA Expands E-Commerce In Europe

ROKA Sports Inc., the Austin, TX-based performance multisport company, has announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe. From...

Sightbox Releases New Website

Sightbox, a concierge contact lens membership service offering a yearly eye exam, contact lens fitting, and the annual supply of contact lenses for monthly...

Leftchannel Motion Graphics To Create Experiential Animation For Sunglass Hut To Celebrate Mickey Mouse’s...

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel,...

Getting Your Optometric Practice Involved With #GivingTuesday

On November 27, 2017, many of us were inundated with emails about #givingtuesday. Giving Tuesday, a fairly 'new holiday' and is known as “global day of...

The Rise Of The Local Show

It seems we're on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask...

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