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An Internet Minute 2019 Edition

One of our favorite infographics every year is what happens in an internet minute. We are all seemingly concerned with 150 likes we get...

Pin It Again Sam

We've spoken of the social media network Pinterest several times over the years. In fact, we wrote about Pinterest way back in what seems...

Wisely vs Correctly

I saw a post recently in one of the online forums asking optical people to weigh in as “grammar police” as to how to...

Sharing Is Caring

We are a visual society. We care about what looks good, what looks pleasing. We like looking at pretty people. We like looking at...

Götti Launches New Marketing Campaign

Götti, the independent Swiss eyewear company, has launched a new marketing campaign called “On The Cover”. It is all about the new magazine. It...

The Optical Business News Podcast – Nikki Griffin

Daniel speaks with Nikki Griffin the owner of Of EyeStyles Optical and Boutique about starting and running your own optical shop.     EyeStyles Website

Prevent Blindness Declares April As Women’s Eye Health and Safety Month

According to Prevent Blindness, the nation’s oldest eye health and safety non-profit organization, women have higher rates of eye diseases such as cataract, glaucoma and age-related macular degeneration....

Open Range Trade Show

As a lifelong marketer and retailer, I look at conference booth presentations as miniature stores. What is the story you are trying to tell?...

EnChroma® Expands Indoor Lens Collection for Color Blindness and Adds Retail Partners

At Vision Expo East EnChroma, Inc. announced the expansion of its line of indoor lenses for color blindness with the addition of EnChroma® Clip-On...

New Blackfin Website Online

Style diversity, exploring new perspectives. A black veil, tossed by the wind, amid the white dunes of a barren, almost ultra-terrestrial, landscape. This is...

LOFTxTEF Awards nominees

TEF Magazine and LOFT Eyewear Shows, who are both known for supporting Independent Eyewear, have joined forces to bring you the first edition of...

Jay Abraham To Host Problem-Solving ‘Hot Seats’ For Opti-Port Members at Vision Expo East

Opti-Port, a national alliance of multi-office eyecare providers, announced recently that its members will have the opportunity to hear a keynote presentation followed by...

Framed In Cuba

I was recently invited to accompany an optical business to their annual fashion photo shoot. This year, that photo shoot took place in Havana,...

Bausch+Lomb Launches Sightmatters

Bausch + Lomb, a leading global eye health company, today announced the launch of SightMatters.com, a new educational online resource for people living with...

It’s About The Presentation

We’ve brought this up before, but it certainly bears repeating, “People Do Judge A Book By Its Cover”. So important is this axiom, that...

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