IOT Launches New Corporate Look And Feel

IOT is dedicated to innovation in optical technology. As a result, the company is in a constant state of growth and evolution. IOT’s change...

Prevent Blindness Declares October as Contact Lens Safety Awareness Month

Contact lenses are a good option for many as an alternative to eyeglasses.  In fact, according to the Centers for Disease Control and Prevention...

Badgley Mischka Celebrating 30 Glamourous Years

Mark Badgley and James Mischka have made their mark over the past three decades with glamorous yet wearable evening wear and accessories with a...

Marketing For Name Your Car Day October 2nd

According to a survey by Nationwide in a USA Today article, one in four people name their cars, which is probably why we have...

Etnia Barcelona Launches #BeAArtist Campaign Inspired By Gustav Klimt

Etnia Barcelona flaunts its DNA to the world by way of its global brand campaign, #BeAnartist – inspired by the art world. The campaign...

Leader Launches New Website

Leader, the manufacturer of aquatics and sports eyewear and accessories, unveiled the company’s bold new look, coinciding with the release of leaderswim.com, the brand’s first ever...

Eye See Art

Smart Eye Care Center has been a "Best Eye Care" practice for a number of years in Maine, with three stores in Augusta, Bangor,...

Email For Success

It is an accepted maxim that it costs six to seven times more to acquire a new customer than retain an existing customer. It...

What Are Your Keywords?

Recently in one of the Facebook optical forums, someone brought up a search they did for the term gorgeous glasses. What they found were...

TO Do: Prepare For National Contact Lens Week In August

Eyecare professionals  and retailers who want to improve knowledge and communications to patients about contact lenses and eye health can take part in encouraging...

Transitions Optical Releases White Paper Revealing Consumer Eyeglass Purchasing Habits

Millennials enjoy the eyeglass shopping experience the most across all generations and eyecare professionals have the most influence on their purchasing decisions—according to the...

Pride Month at 4 Your Eyes Only

We saw this photo of an amazing window display for Pride Month done by Solange Misciagna of 4 Your Eyes Only in Seattle, Washington. Have...

Spy Partners With Locally

Spy, the Southern California-based eyewear company, has implemented a new online technology specifically to guide shoppers from the company’s website directly through the doors of...

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

Internet Trends 2018

There are a handful of events that the technology world stops and takes notice of each and every year. There is Google’s I/O developer...

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