ROKA Expands E-Commerce In Europe

ROKA Sports Inc., the Austin, TX-based performance multisport company, has announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe. From...

Sightbox Releases New Website

Sightbox, a concierge contact lens membership service offering a yearly eye exam, contact lens fitting, and the annual supply of contact lenses for monthly...

Leftchannel Motion Graphics To Create Experiential Animation For Sunglass Hut To Celebrate Mickey Mouse’s...

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel,...

Getting Your Optometric Practice Involved With #GivingTuesday

On November 27, 2017, many of us were inundated with emails about #givingtuesday. Giving Tuesday, a fairly 'new holiday' and is known as “global day of...

The Rise Of The Local Show

It seems we're on the cusp of a new trend. There is a growing interest in local and regional eyewear shows. Some may ask...

November is Diabetic Eye Disease Awareness Month

Prevent Blindness Provides Free Educational Materials as Part of November’s Diabetic Eye Disease Awareness Month- CHICAGO (Oct.,) – More than 8 million Americans have diabetic...

Why (Not What) Are Your Hours?

Dans ses écrits, un sage Italien Dit que le mieux est l'ennemi du bien. What days is your business open? More importantly, what hours is your...

IOT Launches New Corporate Look And Feel

IOT is dedicated to innovation in optical technology. As a result, the company is in a constant state of growth and evolution. IOT’s change...

Prevent Blindness Declares October as Contact Lens Safety Awareness Month

Contact lenses are a good option for many as an alternative to eyeglasses.  In fact, according to the Centers for Disease Control and Prevention...

Badgley Mischka Celebrating 30 Glamourous Years

Mark Badgley and James Mischka have made their mark over the past three decades with glamorous yet wearable evening wear and accessories with a...

Marketing For Name Your Car Day October 2nd

According to a survey by Nationwide in a USA Today article, one in four people name their cars, which is probably why we have...

Etnia Barcelona Launches #BeAArtist Campaign Inspired By Gustav Klimt

Etnia Barcelona flaunts its DNA to the world by way of its global brand campaign, #BeAnartist – inspired by the art world. The campaign...

Leader Launches New Website

Leader, the manufacturer of aquatics and sports eyewear and accessories, unveiled the company’s bold new look, coinciding with the release of leaderswim.com, the brand’s first ever...

Eye See Art

Smart Eye Care Center has been a "Best Eye Care" practice for a number of years in Maine, with three stores in Augusta, Bangor,...

Email For Success

It is an accepted maxim that it costs six to seven times more to acquire a new customer than retain an existing customer. It...

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