VisionWalking For Fighting Blindness

I know we are doing a post on Eyecare About Breast Cancer and by the looks of it, many optical people are doing the...

Summer Events Are Good For Business

Summer often brings a slowdown in sales and traffic for retailers who don't depend on the seasonal customer.  As a result, stores cut back...

What Eyecare Professionals Do: Eyewear Design Contests

Nate at Bright Eyes Tampa  ran an ugly glasses contest, and Philadephia located Margot and Camille Optique had a eyewear design contest, on Facebook.with...

Sunglass Cove Doctors Offer Free Sunglasses On UV Groovy Day

One of the topics our reader want to hear more about is 'What Others Are Doing'.  We thought this was a good way to...

Ugly Eyeglasses Contest

Many of our readers have said they want to hear about success stories from independent optical retailers.  We like to please our readers so...

Lunch N Learn- Marketing Opportunities For EyeCare Professionals

Thoma and Sutton in a collaborative effort with Cincy Chic hosted a lunch event and spoke about eyewear trends, picking colors and advantages of...

Father’s Day Gift Ideas

We continue our quest to protect Fathers from bad gifts and hope you are joining the fight to promote Men's Eyewear as a much...

Happy Memorial Day Weekend

Shirley and I wish all of you a happy and safe Memorial Day. Please join us in remembering our troops and veterans during this...

Father’s Day Gifts?

Don't ask fathers what they want for Father's Day or their birthdays, they don't know! Plus I just learned you shouldn't go to a...

EyeCare Events- Make A Wish Fundraiser

This is a prefect example of non-competitive retailers synergizing marketing efforts and social responsibility. The Spectacle And Vivace Announces 3rd Annual “A Walk For Wishes”...

EyeCare Eco Events- Chocolate Bingo

This came up in our google alerts - Chocolate Bingo for fundraising. Of course I didn't know what chocolate bingo was.  Hereford opticians are...

Save The Date- May 1-World Laughter Day

If this day, World Laughter Day doesn't have a ton of possiblities, what day could! Thanks to Madeleine of Optique of Denver who sent...

Lady Gaga Eyewear Winners

Cathy and I went to see Lady Gaga in concert last night and had a blast! What a great show and for us -...

EyeCare Events- Bowling Alleys & Puma Parties

One of the events we went to at VEE was the Puma Eyewear launch held by Charmant at of all things a bowling alley....

Quirky EyeCare Event Calendar

We at The Optical Vision Site, are always trying to come up with new, different and unique eyecare marketing eyedeas! Anything that can help...

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