Get Into Your Trunk, and Dig Out More Profits

The optical world is an amalgamation of many different facets-from higher end, to funky boutiques, to lower end offices. But one thing I rarely...

To Do: Prepare For Random Acts of Kindness Day February 17

February 17 is National Random Acts of Kindness Day or World Kindness Day. This is the day to do nice things for somebody else,...

Eccentric Eyecare Marketing Events: Googly Eye Contests

I gotta tell you, who ever heard of such a thing, but there it is in Record Setter!  Googly Eye World Records. I love this...

Easy EyeCare Events: 15 Ways To Market Valentines Day

We just got over some major holidays, but Valentines Day is just around the corner and since this is a huge gift day and...

11 Eye Care Charitable Events And Ideas

By now, you have heard of Warby Parker, Moral Eyes and other online charitable eyewear companies.  Giving Back is a strong consumer trend, with consumers...

TO DO: Set Up Marketing Calendar For 2012

Can you believe we are almost at the end of the year! We have listed some of the top Wellness Events that you can...

Eye Care Events: Have An eyeSwim Party

Entering into the cold season, what do people do? Go South, to Mexico, to Hawaii, anywhere it is warm. What do they do when...

Eyecare Events- Have A Lego Eyewear Party

One of the top and oldest toys in the world is Legos. (Wikipedia) The Lego Group began in the carpentry workshop of Ole Kirk Christiansen,...

TO DO: Prepare For Black Friday- Cyber Monday

Black Friday is November 25 and right after that Cyber Monday is November 28th. These are two of the biggest shopping and store traffic...

Sight Night- Not Fright Nite- Halloween Marketing

The safest and healthiest way to Trick or Treat on Halloween is to have a Sight Night sponsored by OneSight. Instead of trick or...

Happy World Sight Day 2011- Thank All For Participating

October 13 is World Sight Day and many businesses, media and  eyecare professionals both retail and wholesale are partipating in this important global event....

Jumping on The Eye Care Give Back Bandwagon

It just came across our Google Alerts, another online eyewear company has started a Give Back program with New Eyes for the Needy. Classic...

To Boo: Get Ready For Halloween

I can't believe we are coming into the 3rd quarter and the biggest shopping days of the year. In the next three months, you...

Eyecare Events- National Stop Bullies Days

Bullying has become a huge issue and several countries have a National Stop Bullies Day: National Stop Bullies Day in the USA- October 12 National Anti...

To Do: Back To School Marketing

It's that time again to start marketing 'Back To School' and the importance of that eye exam and of course new eyewear, accessories or...

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