420 – A Look At Marijuana In America

Today is a BIG holiday in Colorado…..and Washington, Oregon, Alaska, Maine, Nevada, Massachusetts, California, and Vermont…states where recreational marijuana is legal. Despite the antiquated...

Annual Report: Crowdsourced Eyewear 2017

2017 was an interesting year for crowdsourcing in the optical and eyecare industry. Believe it or not, the number of crowdsourced eyewear and accessories...

Where To Get Money For Your Eyecare (Or Any) Business

Traditionally if you wanted to start a business, you saved, begged, borrowed or stole money to fund your enterprise. If you have collateral you...

Eyecare Resources: Small Business Association (SBA)

Online forums are a great way to network, get new ideas, learn quickly about a pesky problem,  but the basics of starting and running...

Prevent Blindness Launches The Focus Initiative

Prevent Blindness has launched “The Focus Initiative,” a virtual forum for those working in vision and public health.  The program was debuted today at...

The Vision Council Re-launches Eyecessorize

The Vision Council’s Eyecessorize campaign promotes the fashion and lifestyle aspects of eyewear. They just re-launched their revamped website, Eyecessorize.com. For the past six months, The...

Niche Marketing: Underwater Sports

It is that time of year where people are starting to plan their vacations, many which are around water sports in particular scuba diving...

New Online Resource to Help Protect Children’s Sight

The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) has partnered with the National Association of School Nurses (NASN) to create a new...

Eyecare Innovation Fund Launched

ORLANDO, FL, 2016 – Three Eyecare Industry veterans announced the launching of a venture fund targeting early to mid-stage investments in eye care services...

Not To Miss: Top Hits And Shares Of 2015

As business professionals with websites, one of the most important items that you can do coming into a new year is evaluate your website....

Top Eyecare Facebook Forums

It is the end of the year and it's clean up Facebook Time! That means clean up all the groups that people automatically have...

Tips for ECPs: 10 Must Have Apps for Vision Expo East

Vision Expo East is a little over a week away and we’ve been busy preparing for the show! Packing for a tradeshow can be a...

Freebie Friday: Eyecare Practice Management Resources

We did a post several years ago on whether you should hire an eyecare consultant. Whether or not you want a consultant, there is...

How To Print Our Articles

We have had many requests on how to print our articles. So here it is. At the top of the page is a bookmark....

Free Webinair- Getting The Most From Google Tools

Shirley and I are both google FREE stuff users, we use Google Analytics, Calendar, Trends, Docs, email, Feedburner, Adsense, Google Alerts, Images, Buzz, Flickr...

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