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Open Range Trade Show

As a lifelong marketer and retailer, I look at conference booth presentations as miniature stores. What is the story you are trying to tell?...

ASCO Broadens Public Awareness of Optometry with New ‘Optometry Gives Me Life’ Campaign

The Association of Schools and Colleges (ASCO) is proud to launch its national public awareness campaign – Optometry Gives Me Life. This campaign was born...

Edward Beiner Is The Winner of Vision Expo’s Second Annual OPTImum Retail Award

Vision Expo announced Edward Beiner (South Miami, Fla.) as the winner of the second annual OPTImum Retail Award during the exclusive Boutique Buyer Panel...

Teachable Tuesday – How To Edge and Finish Lenses In Office – An Introduction

John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one...

Best Exhibitor Booth Contest Winners At Vision Expo East Announced

Chalk up another successful Vision Expo East. Vision Expo has announced the winners of the 2019 Best Exhibitor Booth Contest at Vision Expo East...

Safilo Unveils New Trade Show Environment at Vision Expo East

Safilo is proud to welcome customers and show attendees from all over the globe to this year’s edition of Vision Expo East, the largest...

Teachable Tuesday – 10 Tips for Using A Frame Warmer

John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one...

Free Workshops From Santinelli And Laramy K/Optician Works at VEE

Optical professionals and labs looking to advance their optical skills can look forward to a series of free workshops to be held by Sios...

Sights And Sounds of MIDO

Like most every major every trade show, the sights and sounds of MIDO in Milan, February 23-25, 2019, were just mesmerizing. There was so...

LOFTxTEF Awards nominees

TEF Magazine and LOFT Eyewear Shows, who are both known for supporting Independent Eyewear, have joined forces to bring you the first edition of...

Teachable Tuesday – How Frame Selection Affects Lens Thickness – Size & Shape Matter

ohn Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one...

National Vision Selects Winners of 2018-2019 Optometry Student Grant Program

National Vision Holdings, Inc. (NASDAQ: EYE), one of the nation’s largest optical retailers providing quality, affordable eye care and eyewear, selected a grand prize...

Jay Abraham To Host Problem-Solving ‘Hot Seats’ For Opti-Port Members at Vision Expo East

Opti-Port, a national alliance of multi-office eyecare providers, announced recently that its members will have the opportunity to hear a keynote presentation followed by...

We Do MIDO And So Should You!

We are just weeks away from the premier optical trade show and conference in America, Vision Expo East, where over 22,000 of us will...

MIDO Honors Most Attractive Optical Stores

The 49th annual MIDO Eyewear show took place in Milan 2 weeks ago bestowed honors of Best Optical Stores around the globe. “Eyewear is an...

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