Aspire Leaderboard June 19

Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael...

The Great Online Eyewear Debate, Chapter 10 : How To Respond To PD Request...

You have probably experienced this many times over the last several years, the PD request. Online eyewear sales are growing and will continue to...

FREE Sun Lenses through HOYA’s Summer SUNSational

LEWISVILLE, TEXAS, (June 1, 2012) Now there are no excuses! Those elusive multiple pair sales are coming to independent eyecare practices, with the Summer...

Buy Me

Buying is the fifth stage in the buying process.  I find it ironic that it isn’t further up in the process, but it makes...

Using The Weather To Your Advantage

Do You Use Weather To Your Advantage? With much of the country sweltering in the 90's plus, our heat and...

How Many Pairs of Prescription Eyeglasses do ECP’s Own?

This question was posted earlier this year on OptiBoard and we thought it would be interesting to summarize the results and we were surprised...

Online Eyewear Retailers Selling More Than Glasses And Contacts

Optical- Eyecare  Trends With Online Eyecare Retailers. It used to be that online eyecare retailers either sold eyewear or contact lenses and the occasional eyeglass...

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