Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael...

Vision Insurance – End of Year Sales Opportunity

The end of the year is a great opportunity for eye-wear sales for at least two reasons. The first one is vision insurance as...

Optical Consumers Want to Know……

        Recently, my business partner and I went to the bank to open an account for this new venture and the manager being curious about our what...

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds...

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own?...

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into...

Who’s a Millionaire? High End Frames

I remember years ago, my cousin wanted to set me up with this guy who drove a Camaro (that's dating me!) The reason why...

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