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Optical Vending Machines- Viable Revenue Streams For Optical Professionals?

Last year we did a story on OptiVend a Contact Lens Vending Machine. Since that time we have had several requests on more information...

Reality: Optical Consumers are Cutting Back on Expenses.

Reality: Consumers are cutting back on expenses by Preston Jickling of Jonathan Paul Eyewear: In every industry in this economy, consumers are cutting back...

Helpful Hints from ClearVision Optical – The Art of the Up-sell

Some up-sells in the optical world are fairly obvious (such as AR coatings or ultra-light lenses); but a little creativity can go a long...

How Many Pairs of Prescription Eyewear Do You Need?

Well I don't know about the rest of you but being in the optical industry I think I need at least 10 -15 pairs...

Patient Purchases Frame From Frames Direct For $50 Less

Patient Purchases Frame From Frames Direct For $50 less, Should you charge For Your Time? We recieved the following comment from an optician and thought...

Comments – Optical Readers and Multiple Eyewear Sales

The Optical Vision Site readers often make very good comments on some of posts but as we publish three articles a day, the...

Internet Shopping for Eyewear Altered My Vision – John Lennon

A personal account of an eyewear consumers Internet shopping experience. Very interesting reading for any you contemplating getting in to the Internet eyewear business...

Sleep And Eye Health- Opportunities For Eyecare Professionals

I started this post because after reading this article on the untapped market for eye health supplements, I realized that many offices may not...

Preventing Jet Lag With Sunglasses

A study was done on preventing jet lag with sunglasses read it here at: Bio Medicine on Jet Lag and Sunglasses . As a frequent...

Selling Eyewear- Lessons From HSN

Many years ago, I sat in a sales meeting listening to QVC. The point of that long hour was listening to learn how to...

Optical Managed Care Verbiage

You have yet again another patient, saying 'I only want what's in my plan', just show me the frames that my plan covers', I...

Eye How-Overcoming The Fear of Spending Money

Chrometophobia or Chrematophobia- Fear of money-An abnormal and persistent fear of money. Sufferers experience undue anxiety even though they realize their fear is irrational....

Five Points of Selling High-End Eyewear by Optylux

National averages show that 31% of optical retail income is derived from frame sales. Selling high-end frames is key to yielding maximum profits and...

Are Your Optical Patients on Hold?

One of the most annoying things about technology today, is the automated telephone answering systems, and ' please listen to the following menu, as...

Life Style Dispensing Form by Optylux

Thank You Optylux Group for giving us this wonderful optical Lifestyle Dispensing Form  Name: _______________________________________________________    Date:____ _____________________ Email: _______________________  Profession/Occupation: ___________________________________________________________________________ Nature of Visit:   Visual Problem – Specify:...

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