Aspire Leaderboard June 19

I Am Not A Presbyope

  Truth be told, that is exactly what I am....if you are "in the business". I am over 50 and wear +2 reading glasses. However,...

Coastal Contacts Sells More Than $1.1 Million in One Day

You are losing more patients than you think by online eyewear and contact lens retailers. Not only does this effect the ECP, it effects...

Top 13 Ways To Compete With Online Eyewear

As usual at Vision Expo, rumors eyebound, the latest rumor is 1800 Contacts is going to start 1800 eyeglasses.com. I think we all know...

The Virtual Optician

Way back in August of 2009, we did a post on How To Sell Eyewear, Lessons from HSN. We have also talked about YouTube,...

Skin Color x Eyewear x Dispensing

For those of us that have been around for many years, we all embraced the whole 'Color Me Beautiful' concept. One of the first...

Winter DeFogging Safety Solutions For Eyecare Providers

Ski Resorts have opened which means a rise in injuries among skiers, snowboarders, cross country skiers. Skiing along with other outdoor winter sports means...

Patient Wire- Contact Lens And Nutritional Supplement Refill Software

Anything the eyecare professional can do to automatic processes, insure patient satisfaction, increase patient loyalty, keep contact lens business, encourage recalls and refills, they...

Ask Why And You Shall Receive

Many of our readers probably by now are getting Doug Fleener's monthly newsletters. If not, I highly recommend you get it. Here is his...

How Many Pairs of Prescription Eyeglasses do ECP’s Own?

This question was posted earlier this year on OptiBoard and we thought it would be interesting to summarize the results and we were surprised...

Optical Retailers – We Want Your Success Stories Win $50

We recently asked our subscribers what they most wanted to hear about on our optical blog and there were several requests for success stories...

EyeCoach Rules for Success

I saw these comments from Robert Bell AKA EyeCoach rules for success the other day on Facebook and I thought they were good for...

Buzz Up Your Optical Equipment- Give Excitement And Customer Service

Speaking With Enthusiasm About Your Medical and Optical Equipment Enhances The Patient Experience Enthusiasm sells your product and services. How you get across that enthusiasm...

Tips On Making Your Eyecare Products Unique

One of the best retail sales newsletter I receive is from Doug Fleener who writes a weekly article on the Retail Experience. His company...

Should You Join Affiliate Programs For Increased Profitability And Image?

You can sell almost anything on your website or blog. Affiliate programs are a method for businesses with an online presence to make money...

Online Eyewear Retailers Selling More Than Glasses And Contacts

Optical- Eyecare  Trends With Online Eyecare Retailers. It used to be that online eyecare retailers either sold eyewear or contact lenses and the occasional eyeglass...

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