Aspire Leaderboard June 19

Marketing: The After Sale

I’ve written a few times on how your marketing is more than the ad you run on TV or in the newspaper. Marketing is...

FREE Sun Lenses through HOYA’s Summer SUNSational

LEWISVILLE, TEXAS, (June 1, 2012) Now there are no excuses! Those elusive multiple pair sales are coming to independent eyecare practices, with the Summer...

Eyewear Trends: Color Blocking

If you are reading any type of trend or fashion magazines, you are probably hearing the term, color blocking.  So what is it? In...

Billing Bytes: First Pair Of Glasses After Cataract Surgery

Medicare normally pays toward the first pair of eyeglasses after cataract surgery.  But some patients do not qualify for Medicare because of the patient's age...

Selling is Evil!!

Are you crazy?  Of course it is.  It’s just plain evil.  It’s awful and horrible.  It’s despicable.  Seriously, it’s just atrocious and immoral. And,...

7 Solutions to Take Your Eyecare Practice to the Next Level

Overcome with information on what you should do first. Take some advice from the  VisionWeb's blog, who breaks it down into a simple TO...

Shifting Scripts: Fighting for Patient Loyalty: Great Article From MiVision

Our friends at miVision in Australia wrote a great article on Fighting for Patient Loyalty. I thought it was interesting, that  1.) online eyewear,...

FREE Stuff Pays: Lessons From The Grateful Dead

After listening to another webinair on successful Social Media by small businesses, one of the thing that struck me is all of the 9...

Goal Setting For A New Office And Old Office

We recently received this email from a new eye doctor:  We applaud her for asking this important question as a budding entrepreneur. 'I recently opened...

Incredible Infographic: Why Do Glasses Cost So Much?

Wake Forest Family Eyecare has an interesting Website, of which I found this Incredible Infographic on Eyewear Investment. Since I get asked several times...

How To Present Photochromic Lenses- Sales Video

If you don't know much about photochromic lenses or how to present the features and benefits, here is a Role play by Optician Works...

31 Reasons To Stock Microfiber Cleaning Cloths

Several weeks ago, we did a post on Take 5. One of the easiest ways to increase to make a $5.00 sale is a...

Pro And Cons Of Social Media Coupons

We received this email from Eye-Ra about their first Living Social Coupon Offering. (I have shortened the email) 'We just had an offer on Living...

Building A Bullet Proof Profit Center

You may remember last year we asked for your comments on safety eyewear. Wiley X sponsored that post and due to your comments and...

Using The Weather To Your Advantage

Do You Use Weather To Your Advantage? With much of the country sweltering in the 90's plus, our heat and...

Must Read

FREE DELIVERY! 
Sign up to get  The Optical Vision Site delivered directly to your inbox!
Unsubscribe anytime. Your email address is never shared.

Enter your email address:

close-link