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EyeCoach Rules for Success

I saw these comments from Robert Bell AKA EyeCoach rules for success the other day on Facebook and I thought they were good for...

Billing Bytes: First Pair Of Glasses After Cataract Surgery

Medicare normally pays toward the first pair of eyeglasses after cataract surgery.  But some patients do not qualify for Medicare because of the patient's age...

Try It.. You’ll Like It

Finally!  The fourth stage of the buying cycle is when the purchaser actually tries you product.  Mind you, they have not committed to you,...

Eyewear Trends: Color Blocking

If you are reading any type of trend or fashion magazines, you are probably hearing the term, color blocking.  So what is it? In...

Do We Take Care Of Our Cars Better Than Our Eyes?

I just took my car in for a Smog Check and was thinking about the Car Repair business. When you think about it, the...

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds...

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own?...

Tips On Making Your Eyecare Products Unique

One of the best retail sales newsletter I receive is from Doug Fleener who writes a weekly article on the Retail Experience. His company...

10 Keys to Building a Personal Trade

You probably have patientsthat only want to talk to you, you may have lost an optician that had personal trade. (That hurts) Some staff...

Abandoned Shopping Karts

Being left alone is never fun….unless you have kids or coworkers who have been bothering you all day that is. Even then, after an...

Eye How-Overcoming The Fear of Spending Money

Chrometophobia or Chrematophobia- Fear of money-An abnormal and persistent fear of money. Sufferers experience undue anxiety even though they realize their fear is irrational....

7 Solutions to Take Your Eyecare Practice to the Next Level

Overcome with information on what you should do first. Take some advice from the  VisionWeb's blog, who breaks it down into a simple TO...

How To Increase Profitability

We are a big fan of open book management and one of the easiest and best retail math formulas that you can share with...

Optical Consumers Want to Know……

        Recently, my business partner and I went to the bank to open an account for this new venture and the manager being curious about our what...

Top 13 Ways To Compete With Online Eyewear

As usual at Vision Expo, rumors eyebound, the latest rumor is 1800 Contacts is going to start 1800 eyeglasses.com. I think we all know...

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