Aspire Leaderboard June 19

Selling Without Selling

Recently I was asked a very important question while taking care of a long time client of mine. The question proposed to me was,...

FREE Stuff Pays: Lessons From The Grateful Dead

After listening to another webinair on successful Social Media by small businesses, one of the thing that struck me is all of the 9...

Getting To Know You..Getting to like you ~ Getting to hope you like me..

We asked one of our friends, Mike Karlsrud who is an expert in the sales cycle to give us a series of posts about...

Marketing: The After Sale

I’ve written a few times on how your marketing is more than the ad you run on TV or in the newspaper. Marketing is...

Two Games To Improve Your Sales

Doug Fleener wrote this article about adding a fun and games in the office, who couldn't use a little more fun?  I can see...

Who’s a Millionaire? High End Frames

I remember years ago, my cousin wanted to set me up with this guy who drove a Camaro (that's dating me!) The reason why...

Preventing Jet Lag With Sunglasses

A study was done on preventing jet lag with sunglasses read it here at: Bio Medicine on Jet Lag and Sunglasses . As a frequent...

Selling is Evil!!

Are you crazy?  Of course it is.  It’s just plain evil.  It’s awful and horrible.  It’s despicable.  Seriously, it’s just atrocious and immoral. And,...

Eyeglasses And Airplanes

I don't know why this is, but every time you are sitting on an airplane for some reason the question always arises 'Why Do...

Sleep And Eye Health- Opportunities For Eyecare Professionals

I started this post because after reading this article on the untapped market for eye health supplements, I realized that many offices may not...

Opportunities For Eyecare Professionals: Protective Eyewear And Pesticides

We g0t this article from the  Defogitworks blog, which has eye-opening information for eyecare professionals. For instance, I never would have considered wearing safety frames...

How Many Pairs of Prescription Eyewear Do You Need?

Well I don't know about the rest of you but being in the optical industry I think I need at least 10 -15 pairs...

Incredible Infographic: Why Do Glasses Cost So Much?

Wake Forest Family Eyecare has an interesting Website, of which I found this Incredible Infographic on Eyewear Investment. Since I get asked several times...

Top 13 Ways To Compete With Online Eyewear

As usual at Vision Expo, rumors eyebound, the latest rumor is 1800 Contacts is going to start 1800 eyeglasses.com. I think we all know...

7 Solutions to Take Your Eyecare Practice to the Next Level

Overcome with information on what you should do first. Take some advice from the  VisionWeb's blog, who breaks it down into a simple TO...

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