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31 Reasons To Stock Microfiber Cleaning Cloths

Several weeks ago, we did a post on Take 5. One of the easiest ways to increase to make a $5.00 sale is a...

Inventory Management Step 4: Increasing Turns Via Lifestyle Dispensing

Inventory turns is the amount of times the inventory is sold within a given time frame. Some people chart overall inventory turns per year,...

Vision Live From San Diego With Shamir

Vision Live in San Diego, speaking to Rich Dailey from Shamir. Shamir along with Signet Armorlite, Carl Zeiss and Augen are all located in...

Do We Take Care Of Our Cars Better Than Our Eyes?

I just took my car in for a Smog Check and was thinking about the Car Repair business. When you think about it, the...

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into...

EyeCoach Rules for Success

I saw these comments from Robert Bell AKA EyeCoach rules for success the other day on Facebook and I thought they were good for...

Five Points of Selling High-End Eyewear by Optylux

National averages show that 31% of optical retail income is derived from frame sales. Selling high-end frames is key to yielding maximum profits and...

What A Year At Amazon

One Click Retail shared some very interesting facts this week about Amazon’s growth during 2017, the first being that Amazon was responsible for an...

Incredible Infographic: Why Do Glasses Cost So Much?

Wake Forest Family Eyecare has an interesting Website, of which I found this Incredible Infographic on Eyewear Investment. Since I get asked several times...

Top 13 Ways To Compete With Online Eyewear

As usual at Vision Expo, rumors eyebound, the latest rumor is 1800 Contacts is going to start 1800 eyeglasses.com. I think we all know...

Should You Join Affiliate Programs For Increased Profitability And Image?

You can sell almost anything on your website or blog. Affiliate programs are a method for businesses with an online presence to make money...

Who’s a Millionaire? High End Frames

I remember years ago, my cousin wanted to set me up with this guy who drove a Camaro (that's dating me!) The reason why...

Tweens And Teens Spending

Getting Ready for Back to School, how important is the mind and wallet of Tweens and Teens? More importantly how can you capture this...

Marketing: The After Sale

I’ve written a few times on how your marketing is more than the ad you run on TV or in the newspaper. Marketing is...

Are You An Order Taker?

My first encounter with an order- taker was Jack Damphier of Avante-Garde (now Luxottica) Here I was a struggling sales rep selling Neostyle Eyewear,...

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