Aspire Leaderboard June 19

Enhance Your Fashion Frames Sales Vocabulary

I ran across this wonderful infographic with the 'technical' terms for fashion patterns. Instead of saying, this is a nice pink pattern. try romancing...

Vision Live in San Diego With Jack Damphier

We are in San Diego with Vision Live, and for those of us who know Jack Dampier of Luxottica. I have known Jack for...

Shark Tank: Best Pitches In Shark Tank History

Getting money or getting the sale is one part product and one part presentation. In watching these videos on the best presentations. Watch the...

Counterfeit Designer Eyeglass Frames Becoming a Growing Problem Online

I came across a Press Release from an optical retailer, warning about Counterfeit Designer Eyeglasses being purchased online. I liked it for several reasons...

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds...

Tweens And Teens Spending

Getting Ready for Back to School, how important is the mind and wallet of Tweens and Teens? More importantly how can you capture this...

Emotional Appeal on Shark Tank

This was one of my favorite episodes on Shark Tank, I even cried, due the amount of passion that this man has for farmers....

31 Reasons To Stock Microfiber Cleaning Cloths

Several weeks ago, we did a post on Take 5. One of the easiest ways to increase to make a $5.00 sale is a...

Romancing The Shades: What Is Houndstooth?

A common pattern in fashion is houndstooth, albeit not so common in eyewear. So what is houndstooth? Originating in Scotland, houndstooth, houndstooth check or hound's...

Billing Bytes: First Pair Of Glasses After Cataract Surgery

Medicare normally pays toward the first pair of eyeglasses after cataract surgery.  But some patients do not qualify for Medicare because of the patient's age...

10 Retail Selling Tips To Prevent Lazy Eye

In todays times with shoppers going online, asking for discounts, it can be really hard to keep a positive attitude. We all get tired,...

Optical Vending Machines- Viable Revenue Streams For Optical Professionals?

Last year we did a story on OptiVend a Contact Lens Vending Machine. Since that time we have had several requests on more information...

Life Style Dispensing Form by Optylux

Thank You Optylux Group for giving us this wonderful optical Lifestyle Dispensing Form  Name: _______________________________________________________    Date:____ _____________________ Email: _______________________  Profession/Occupation: ___________________________________________________________________________ Nature of Visit:   Visual Problem – Specify:...

Selling Eyewear- Lessons From HSN

Many years ago, I sat in a sales meeting listening to QVC. The point of that long hour was listening to learn how to...

Eyewear Trends: Color Blocking

If you are reading any type of trend or fashion magazines, you are probably hearing the term, color blocking.  So what is it? In...

Must Read

FREE DELIVERY! 
Sign up to get  The Optical Vision Site delivered directly to your inbox!
Unsubscribe anytime. Your email address is never shared.

Enter your email address:

close-link