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Romancing The Shades: What Is Houndstooth?

A common pattern in fashion is houndstooth, albeit not so common in eyewear. So what is houndstooth? Originating in Scotland, houndstooth, houndstooth check or hound's...

Avoiding Failure Or Creating Success?

Years ago, Jaguar was a car known for a hefty price tag and poor quality. When Ford Motor Company acquired the brand they discovered...

The Great Online Eyewear Debate, Chapter 10 : How To Respond To PD Request...

You have probably experienced this many times over the last several years, the PD request. Online eyewear sales are growing and will continue to...

Adding Additional Value To Your Products

Price is the amount of money your customer pays for a product.  Value is what your customer perceives the benefits of that product to...

10 Retail Selling Tips To Prevent Lazy Eye

In todays times with shoppers going online, asking for discounts, it can be really hard to keep a positive attitude. We all get tired,...

How To Increase Profitability

We are a big fan of open book management and one of the easiest and best retail math formulas that you can share with...

Selling Without Selling

Recently I was asked a very important question while taking care of a long time client of mine. The question proposed to me was,...

Enhance Your Fashion Frames Sales Vocabulary

I ran across this wonderful infographic with the 'technical' terms for fashion patterns. Instead of saying, this is a nice pink pattern. try romancing...

Layaway For A Bigger Payday In Your Dispensary?

Many retailers, large and small, offer layaway programs, allowing customers to pay for products over time.  While the terms vary from company to company,...

Historical Holiday Spending Infographic:

It is always interesting where people spent their money during the Holidays.  Optical - eyecare technically would go under the heading Health and personal...

Abandoned Shopping Karts

Being left alone is never fun….unless you have kids or coworkers who have been bothering you all day that is. Even then, after an...

Do We Take Care Of Our Cars Better Than Our Eyes?

I just took my car in for a Smog Check and was thinking about the Car Repair business. When you think about it, the...

Opportunities For Eyecare Professionals: Protective Eyewear And Pesticides

We g0t this article from the  Defogitworks blog, which has eye-opening information for eyecare professionals. For instance, I never would have considered wearing safety frames...

When Do You Feel You Have Been Price Gouged?

I was speaking with Dan Feldman the other day and he wanted to know who was in charge of Optiboard.. I gave him the...

Two Games To Improve Your Sales

Doug Fleener wrote this article about adding a fun and games in the office, who couldn't use a little more fun?  I can see...

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