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When Do You Feel You Have Been Price Gouged?

I was speaking with Dan Feldman the other day and he wanted to know who was in charge of Optiboard.. I gave him the...

America Matters Day Is November 19: Made In USA Optical Goods

November is the time we list our bi-annual Made in USA Optical-Eyewear listing. We are happy to announce that we have added a many...

31 Reasons To Stock Microfiber Cleaning Cloths

Several weeks ago, we did a post on Take 5. One of the easiest ways to increase to make a $5.00 sale is a...

Eyeglasses And Airplanes

I don't know why this is, but every time you are sitting on an airplane for some reason the question always arises 'Why Do...

Patient Purchases Frame From Frames Direct For $50 Less

Patient Purchases Frame From Frames Direct For $50 less, Should you charge For Your Time? We recieved the following comment from an optician and thought...

Avoiding Failure Or Creating Success?

Years ago, Jaguar was a car known for a hefty price tag and poor quality. When Ford Motor Company acquired the brand they discovered...

Winter DeFogging Safety Solutions For Eyecare Providers

Ski Resorts have opened which means a rise in injuries among skiers, snowboarders, cross country skiers. Skiing along with other outdoor winter sports means...

Referrals Accepted Here

The final phase of the buying process is the referral phase. It is the “holy grail” of selling!  If you think about it, it is...

Romancing The Shades: Captivating Chevrons

Chevrons, we see them everywhere, as they have been undergone a trend resurgence for the last several years.  Most of us probably just look...

Selling is Evil!!

Are you crazy?  Of course it is.  It’s just plain evil.  It’s awful and horrible.  It’s despicable.  Seriously, it’s just atrocious and immoral. And,...

Optical Consumers Want to Know……

        Recently, my business partner and I went to the bank to open an account for this new venture and the manager being curious about our what...

FREE Sun Lenses through HOYA’s Summer SUNSational

LEWISVILLE, TEXAS, (June 1, 2012) Now there are no excuses! Those elusive multiple pair sales are coming to independent eyecare practices, with the Summer...

Eye How-Overcoming The Fear of Spending Money

Chrometophobia or Chrematophobia- Fear of money-An abnormal and persistent fear of money. Sufferers experience undue anxiety even though they realize their fear is irrational....

Cash, Check or Phone?

Many of you know a little about Apple Pay that was introduced last fall with the launch of the iPhone 6. While mobile payment...

Opportunities For Eyecare Professionals: Protective Eyewear And Pesticides

We g0t this article from the  Defogitworks blog, which has eye-opening information for eyecare professionals. For instance, I never would have considered wearing safety frames...

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