Skin Color x Eyewear x Dispensing

For those of us that have been around for many years, we all embraced the whole 'Color Me Beautiful' concept. One of the first...

Winter DeFogging Safety Solutions For Eyecare Providers

Ski Resorts have opened which means a rise in injuries among skiers, snowboarders, cross country skiers. Skiing along with other outdoor winter sports means...

Comments – Optical Readers and Multiple Eyewear Sales

The Optical Vision Site readers often make very good comments on some of posts but as we publish three articles a day, the...

Marketing: The After Sale

I’ve written a few times on how your marketing is more than the ad you run on TV or in the newspaper. Marketing is...

Patient Wire- Contact Lens And Nutritional Supplement Refill Software

Anything the eyecare professional can do to automatic processes, insure patient satisfaction, increase patient loyalty, keep contact lens business, encourage recalls and refills, they...

7 Solutions to Take Your Eyecare Practice to the Next Level

Overcome with information on what you should do first. Take some advice from the  VisionWeb's blog, who breaks it down into a simple TO...

EyeCoach Rules for Success

I saw these comments from Robert Bell AKA EyeCoach rules for success the other day on Facebook and I thought they were good for...

Historical Holiday Spending Infographic:

It is always interesting where people spent their money during the Holidays.  Optical - eyecare technically would go under the heading Health and personal...

Using The Weather To Your Advantage

Do You Use Weather To Your Advantage? With much of the country sweltering in the 90's plus, our heat and...

FREE Stuff Pays: Lessons From The Grateful Dead

After listening to another webinair on successful Social Media by small businesses, one of the thing that struck me is all of the 9...

Selling Without Selling

Recently I was asked a very important question while taking care of a long time client of mine. The question proposed to me was,...

Reality: Optical Consumers are Cutting Back on Expenses.

Reality: Consumers are cutting back on expenses by Preston Jickling of Jonathan Paul Eyewear: In every industry in this economy, consumers are cutting back...

Eye How-Overcoming The Fear of Spending Money

Chrometophobia or Chrematophobia- Fear of money-An abnormal and persistent fear of money. Sufferers experience undue anxiety even though they realize their fear is irrational....

Optical Consumers Want to Know……

        Recently, my business partner and I went to the bank to open an account for this new venture and the manager being curious about our what...

Referrals Accepted Here

The final phase of the buying process is the referral phase. It is the “holy grail” of selling!  If you think about it, it is...

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