Aspire Leaderboard June 19

Buzz Up Your Optical Equipment- Give Excitement And Customer Service

Speaking With Enthusiasm About Your Medical and Optical Equipment Enhances The Patient Experience Enthusiasm sells your product and services. How you get across that enthusiasm...

Optical Vending Machines- Viable Revenue Streams For Optical Professionals?

Last year we did a story on OptiVend a Contact Lens Vending Machine. Since that time we have had several requests on more information...

The Great Online Eyewear Debate, Chapter 10 : How To Respond To PD Request...

You have probably experienced this many times over the last several years, the PD request. Online eyewear sales are growing and will continue to...

Five Points of Selling High-End Eyewear by Optylux

National averages show that 31% of optical retail income is derived from frame sales. Selling high-end frames is key to yielding maximum profits and...

Online Eyewear Retailers Selling More Than Glasses And Contacts

Optical- Eyecare  Trends With Online Eyecare Retailers. It used to be that online eyecare retailers either sold eyewear or contact lenses and the occasional eyeglass...

Buy Me

Buying is the fifth stage in the buying process.  I find it ironic that it isn’t further up in the process, but it makes...

Optical Retailers – We Want Your Success Stories Win $50

We recently asked our subscribers what they most wanted to hear about on our optical blog and there were several requests for success stories...

Reality: Optical Consumers are Cutting Back on Expenses.

Reality: Consumers are cutting back on expenses by Preston Jickling of Jonathan Paul Eyewear: In every industry in this economy, consumers are cutting back...

Comments – Optical Readers and Multiple Eyewear Sales

The Optical Vision Site readers often make very good comments on some of posts but as we publish three articles a day, the...

Sleep And Eye Health- Opportunities For Eyecare Professionals

I started this post because after reading this article on the untapped market for eye health supplements, I realized that many offices may not...

Adding Additional Value To Your Products

Price is the amount of money your customer pays for a product.  Value is what your customer perceives the benefits of that product to...

10 Keys to Building a Personal Trade

You probably have patientsthat only want to talk to you, you may have lost an optician that had personal trade. (That hurts) Some staff...

Selling is Evil!!

Are you crazy?  Of course it is.  It’s just plain evil.  It’s awful and horrible.  It’s despicable.  Seriously, it’s just atrocious and immoral. And,...

Helpful Hints from ClearVision Optical – The Art of the Up-sell

Some up-sells in the optical world are fairly obvious (such as AR coatings or ultra-light lenses); but a little creativity can go a long...

Selling Without Selling

Recently I was asked a very important question while taking care of a long time client of mine. The question proposed to me was,...

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