Aspire Leaderboard June 19

Vision Insurance – End of Year Sales Opportunity

The end of the year is a great opportunity for eye-wear sales for at least two reasons. The first one is vision insurance as...

Eye How-Overcoming The Fear of Spending Money

Chrometophobia or Chrematophobia- Fear of money-An abnormal and persistent fear of money. Sufferers experience undue anxiety even though they realize their fear is irrational....

Skin Color x Eyewear x Dispensing

For those of us that have been around for many years, we all embraced the whole 'Color Me Beautiful' concept. One of the first...

Online Eyewear Retailers Selling More Than Glasses And Contacts

Optical- Eyecare  Trends With Online Eyecare Retailers. It used to be that online eyecare retailers either sold eyewear or contact lenses and the occasional eyeglass...

Eyewear Trends: Color Blocking

If you are reading any type of trend or fashion magazines, you are probably hearing the term, color blocking.  So what is it? In...

LIKE Me Please

Part 2 of Mike Karlsrud Buying Cycle Articles:  There are six phases in the buying cycle, and we have already talked about “know,” the...

Buy Me

Buying is the fifth stage in the buying process.  I find it ironic that it isn’t further up in the process, but it makes...

Incredible Infographic: Why Do Glasses Cost So Much?

Wake Forest Family Eyecare has an interesting Website, of which I found this Incredible Infographic on Eyewear Investment. Since I get asked several times...

The Virtual Optician

Way back in August of 2009, we did a post on How To Sell Eyewear, Lessons from HSN. We have also talked about YouTube,...

Top Tips On Picking New Eyewear Suppliers

It struck me as I was on several of the forums on Facebook, there are alot of ECP's who ask for recommendations on eyewear...

Selling Eyewear- Lessons From HSN

Many years ago, I sat in a sales meeting listening to QVC. The point of that long hour was listening to learn how to...

Shifting Scripts: Fighting for Patient Loyalty: Great Article From MiVision

Our friends at miVision in Australia wrote a great article on Fighting for Patient Loyalty. I thought it was interesting, that  1.) online eyewear,...

Romancing The Shades: What Is Houndstooth?

A common pattern in fashion is houndstooth, albeit not so common in eyewear. So what is houndstooth? Originating in Scotland, houndstooth, houndstooth check or hound's...

Sleep And Eye Health- Opportunities For Eyecare Professionals

I started this post because after reading this article on the untapped market for eye health supplements, I realized that many offices may not...

Life Style Dispensing Form by Optylux

Thank You Optylux Group for giving us this wonderful optical Lifestyle Dispensing Form  Name: _______________________________________________________    Date:____ _____________________ Email: _______________________  Profession/Occupation: ___________________________________________________________________________ Nature of Visit:   Visual Problem – Specify:...

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