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America Matters Day Is November 19: Made In USA Optical Goods

November is the time we list our bi-annual Made in USA Optical-Eyewear listing. We are happy to announce that we have added a many...

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own?...

Five Points of Selling High-End Eyewear by Optylux

National averages show that 31% of optical retail income is derived from frame sales. Selling high-end frames is key to yielding maximum profits and...

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into...

What A Year At Amazon

One Click Retail shared some very interesting facts this week about Amazon’s growth during 2017, the first being that Amazon was responsible for an...

22 Ways To Deal With Optical Refunds

Issuing optical refunds continues to be a topic of discussion. What do you refund, the lens? The treatments? The Frame? Should you do an...

Top Tips On Picking New Eyewear Suppliers

It struck me as I was on several of the forums on Facebook, there are alot of ECP's who ask for recommendations on eyewear...

Goal Setting For A New Office And Old Office

We recently received this email from a new eye doctor:  We applaud her for asking this important question as a budding entrepreneur. 'I recently opened...

Romancing The Shades: Color Blocking

Color Blocking is a when designers in fashion (clothing to decor) use bright colors from opposite ends of the color spectrum to create 'a...

Enhance Your Fashion Frames Sales Vocabulary

I ran across this wonderful infographic with the 'technical' terms for fashion patterns. Instead of saying, this is a nice pink pattern. try romancing...

10 Keys to Building a Personal Trade

You probably have patientsthat only want to talk to you, you may have lost an optician that had personal trade. (That hurts) Some staff...

Smart Infographic That Puts The Cost of Eyewear Into Perspective

VisionWeb posted this very smart infographic that Lacey Mielcarek uses by putting it on the dispensing table. The visual itself answers one of the...

Romancing The Shades: Captivating Chevrons

Chevrons, we see them everywhere, as they have been undergone a trend resurgence for the last several years.  Most of us probably just look...

4 Ways Focussing On ADS Can Grow The Business

What is ADS you ask? ADS is the Average Daily Sale (ADS) and retail Expert Doug Fleener considers this to be his favorite metric...

Vision Live From San Diego With Shamir

Vision Live in San Diego, speaking to Rich Dailey from Shamir. Shamir along with Signet Armorlite, Carl Zeiss and Augen are all located in...

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