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Business Strategies for the Optical Retailer

I don't read many consumer magazines and only subscribe to one, Real Simple Magazine. I like it because it always has good simple ideas...

Eco Friendly and Uninterruptible Power Supply (UPS)

We subscribe to many newsletters, but one of my favorites is Envirogadget.com and I am not even a gadget person! I like them because...

Non Verbal Communication and Optical Patient Care

You know the expression, Actions speak Louder than Words- Well it's true, because those actions are non- verbal communication with your optical patients. Our recommendation-...

How to Tell If Your Patient is Lying

I found this Body Language video very interesting. In the frantic rush of day to day living, sometimes we forget to read the clues...

Energy Efficient Office and Vehicle Tax Credits

The following are some helpful hints- which not only can save you money in the home but in the office as well  For more information-...

Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael...

Tax Alerts for Optical Employers

February 2: Most employers must file Form 941 (Employer's Quarterly Federal Tax Return) to report Medicare, social security, and income taxes withheld in the...

Optical Vendors- A Primary Source of Referrals

How many times has an optical vendor come into your office and you retreat to the back room? Have you ever ignored one of...

Saving Energy is Good Business

        Eye Bogglers The average California small business spends almost double the national average on electricity bills! By making energy efficiency upgrades, businesses can reduce annual energy use by 30%...

“I’m Only Buying What’s on My Plan”

                    How many times do you hear that a day? After awhile you may start believe that everybody wants only 'what's on their plan.' The...

10 Keys to Optical Vendor Tracking

Getting help from your vendors can help you with the success of your office. Keeping track of all the various programs, education, events and...

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