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Opti-Port Partners With National Strategic Group

Opti-Port, a national alliance of leading multi-office eye care providers, announced a partnership with National Strategic Group to strengthen its digital marketing service offerings....

Prevent Blindness to Hold Thirteenth Annual “Eyes on Capitol Hill” Advocacy Event

Prevent Blindness, the nation’s oldest non-profit eye health and safety organization, will be holding its thirteenth annual “Eyes on Capitol Hill” advocacy day tomorrow,...

The Vision Council’s Latest Update on China Duties

Previously, The Vision Council reported that the United States Trade Representative (USTR) had published its intent to subject certain merchandise of Chinese origin to...

What Are Your Competitors Doing Right?

In what seems several lifetimes ago, I was the VP of Marketing for a national chain of jewelry stores. For many years before I...

Eyedrops for Glaucoma

Q BioMed Inc. Provides Important Update on Mannin Research Tie2 Technology Platform Development Q BioMed Inc. (OTCQB: QBIO), a commercial stage biotechnology acceleration development company,...

Listen Up and Look Good

Most everyone is well aware of the scrap heap that has been smart glasses so far. While none of the myriads of companies dabbling...

Safilo Celebrates Take Our Daughters And Sons To Work Day

Safilo celebrated its 3rd annual Take Our Daughters and Sons to Work Day on Thursday, April 27th, the first one orchestrated in Safilo’s new...

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

The Sad Tale Of The Ready Reader

We are often asked to review new eyewear, new sunglasses, new lenses, pretty much anything optical. As you can imagine, it’s sort of fun...

Charli XCX and Marc Jacobs

Charlotte Emma Aitchison, AKA the British pop star who goes by the moniker Charli XCX, launched a social media campaign with Marc Jacobs recently to...

Got GDPR?

Perhaps you watched or listened last week to Mark Zuckerberg being asked about setting up a wifi for grandma and grandpa, I mean answering...

3 Common Reasons Employees Leave Your Optometric Practice

Building a team of qualified individuals to work at your optometric practice and interact with patients can be a driving factor behind many successful...

Six Steps to Taming Your Inventory

New frames and dogs should be an impulsive decision, no matter how cute they are. It only takes a moment of giving in before...

The Atlanta Diet – Digital Weight Loss Made Easy

Want to lose all that digital weight? All those files you’ve been accumulating for years? Don’t read this article and go about your business. Have...

5 Steps to Train Your Staff with Zero Eyecare Experience

There might be a time in your eyecare practice when you fall in love with a job candidate that seems to have all the...

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