What Are Your Competitors Doing Right?

In what seems several lifetimes ago, I was the VP of Marketing for a national chain of jewelry stores. For many years before I...

Safilo Celebrates Take Our Daughters And Sons To Work Day

Safilo celebrated its 3rd annual Take Our Daughters and Sons to Work Day on Thursday, April 27th, the first one orchestrated in Safilo’s new...

Six Steps to Taming Your Inventory

New frames and dogs should be an impulsive decision, no matter how cute they are. It only takes a moment of giving in before...

8 Ways to Pump Up the Fun in Your Eyecare Practice

Creating a positive office atmosphere and culture is often times easier said than done. With busy schedules and demanding workloads, it can be hard...

Tips For Better Frame Board Management In Your Optical Dispensary

Effective frame board management is becoming more important as online retailers evolve. The industry benchmark for your inventory turn rate is between 3 and 4 percent....

New Managing Director And New Head Of Sales For Area98

Area98, an Italian company that has excelled in the eyewear market for over twenty years due to its constant pursuit of innovation and to...

New Year Resolution: Get Out Of A Rut

It happens to us all... we get in a rut, we are afraid to change anything, we are bored, life becomes routine, our mind...

New Year’s Resolution: Be More Productive

As we go into the new year, is one of your New Year's Resolutions to be more productive? Research says that as much we...

Avoiding The “War on Christmas” in Your Eyecare Practice

The holiday season is upon us and it’s time to start prepping for family gatherings, good food, and white elephant gift exchanges. Tis’ a...

33 Ideas For Eyecare Holiday Parties

Are Holidays Parties fun? Do you feel more like Decking the Event rather than the Halls? Would you rather Scrooge It and Bah-Humbug the...

True Story: Customer Service At an Optometrist

Years ago, we wrote this article on my friends over 50 are getting shafted by their eye doctors. Over the last year one of those...

How to Reward Employees When Cash is Tight

The end of the year is in sight, employees may be expecting a bonus for all their hard work.But it may be hard to...

How To Create A Drama Free Environment

Several weeks ago, I was having this same conversation with an architect friend who decided the worst part in running his own business: he...

Social Media Employee Policy Guidelines

Over the last several years over and over again, the use of social media on and off work has sparked lawsuits, firing and other...

Inspiring Your People With Smiling And Moving

We have all been there.. the dreadful blahs.. the I don't feel like working today.. the 'I'm so over this'. While you may not...

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