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Getting Spoiled At The Doctors Office- A Tale of Three Doctors

Everybody says they have great customer service. I want to share with you some examples of great customer service from a 'consumer point of...

The Sad Tale Of The Ready Reader

We are often asked to review new eyewear, new sunglasses, new lenses, pretty much anything optical. As you can imagine, it’s sort of fun...

Why Are Eyeglasses So Expensive- Yahoo Answers

The number one question I get asked from friends and strangers- is 'Why are Glasses So Expensive?' This is from Yahoo- what do you...

Eye How – Creating Customer Service Excellence

We are very pleased to bring you our third guest article from Valerie Manso . We really appreciate her training skills so we feel...

Please Respond- Eyecare Consumer Wants To Know

We occasionally get questions from consumers, and when we do, we put it out to our readers. Our consumer was 'I was wondering if you...

Consumer Seeking Acetate Saddle Bridge For Eyewear

Once again we have a request from an eyeglass consumer: See email below: perhaps any of our readers are in Sushan, NY and if...

Customer Service Lessons From Vision Expo West

Lessons from Vision Expo West....(before ever entering the show) As business people we take lessons from all sorts of things in our lives. Allow me...

Optical Customer Service-Simple Things by Usher

The other day I was walking and listening to Usher singing this song about Simple Things. The Simple Things being, saying please, thank you,...

Broken Appointments with Optical Services

You have a booked day- and for whatever reason, patients don't show up. You and your staff's time is valuable, so what do you...

What Are Your Eyes Worth To You?

The viral campaign has begun on the high cost of eyewear and lenses. You have all read about the Today Show article plus all...

Non Verbal Communication and Optical Patient Care

You know the expression, Actions speak Louder than Words- Well it's true, because those actions are non- verbal communication with your optical patients. Our recommendation-...

Does Price Guarantee Customer Satisfaction?

Competing with  On-line Shopping The two places I shop consistently are Cost-Co and Trader Joes. I go to Cost-Co to buy in bulk their...

11 Keys to Eye-Care Customer Service Principles

"Do what you do so well that they will want to see it again and show their friends.' Walt Disney Customer Service is your #...

eye Love This YouTube Video on How Eyeglasses Are Made

With all the questions on why glasses are so expensive, I really, really like how this video describes the personal attention, the customization of...

When Competent Isn’t Good Enough

What level of service do you expect when you drive through McDonalds versus sitting down at a The Palm? Or when you shop Wal-Mart...

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