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“Old soldiers never die; they just fade away.” – Douglas MacArthur

At the beginning of the new year I read what I felt was a great article in Forbes by Larry Downes called Why Best...

Optical Customer Service-Simple Things by Usher

The other day I was walking and listening to Usher singing this song about Simple Things. The Simple Things being, saying please, thank you,...

Are You Customer -Centric? Take The Test

Doug Fleener had this excellent post from the Retail Contratrian on are you a customer- Centric Company. I thought it was excellent and challenge...

What Are Your Eyes Worth To You?

The viral campaign has begun on the high cost of eyewear and lenses. You have all read about the Today Show article plus all...

HIPAA and The Optical Professional

We have had several requests to write something on HIPAA: After reading about HIPAA violations and malpractice- please if you are unsure if you...

Why Optical Patients Don’t Come Back

I ran across this this checklist online- telling patients when they should look for a new doctor.  You can modify it to suit your...

Eyewear Customers Like to be Appreciated

Some companies get it just right when it comes to customer appreciation and I think Brighton is one of them. I have been a...

Steps to Handling Optical Patient Complaints

I don't know about you, but I rarely complain, I just don't go back. But when I do complain, I do go back, whether...

Eye How – Creating Customer Service Excellence

We are very pleased to bring you our third guest article from Valerie Manso . We really appreciate her training skills so we feel...

Dealing With Patient Requests For Contact Lens Prescriptions

Eye docs and optical professionals are constantly struggling with competitive online contact lens sales. Refusing to give Rx's for contact lenses can make a...

‘Tis The Season To Be Jolly? GRUMPY

The holidays are here, again. One thing you will discover, no matter if it is in your own office, driving around town, or out...

Consumer Seeking Acetate Saddle Bridge For Eyewear

Once again we have a request from an eyeglass consumer: See email below: perhaps any of our readers are in Sushan, NY and if...

ClearVision Optical Featured in New Book on Customer Service

We are so excited for our friends at ClearVision Optical as they are featured in an entire chapter of a new book  about customer...

Disaster Preparation for the Eyecare Professionals

Sunday, Easter day we had a 7.2 Earthquake, Monday, we had another at 5.2 on the Richter Scale. Crystal Blaker of CB Consulations reported...

Optical Patient Surveys

Patient surveys are one of the best ways to find out if the quality of care and your customer service will bring the patient/customer...

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