Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

The Sad Tale Of The Ready Reader

We are often asked to review new eyewear, new sunglasses, new lenses, pretty much anything optical. As you can imagine, it’s sort of fun...

Who Is The Millionaire Next Door?

I remember years ago, my cousin wanted to set me up with this guy who drove a Camaro (that's dating me!) The reason why...

Great Experience From TSA?  

"The extra energy required to make another effort or try another approach is the secret of winning." - Denis Waitley Last Friday I was in...

When Competent Isn’t Good Enough

What level of service do you expect when you drive through McDonalds versus sitting down at a The Palm? Or when you shop Wal-Mart...

EyeOverHeard On The Forums- Firing Patients

Apologies to Lens Chic for using the name.. It is always hard to fire a patient or a friend for that matter. But sometimes,...

eye Love This YouTube Video on How Eyeglasses Are Made

With all the questions on why glasses are so expensive, I really, really like how this video describes the personal attention, the customization of...

‘Tis The Season To Be Jolly? GRUMPY

The holidays are here, again. One thing you will discover, no matter if it is in your own office, driving around town, or out...

Eye How – Creating Customer Service Excellence

We are very pleased to bring you our third guest article from Valerie Manso . We really appreciate her training skills so we feel...

Eyewear Customers Like to be Appreciated

Some companies get it just right when it comes to customer appreciation and I think Brighton is one of them. I have been a...

Getting Spoiled At The Doctors Office- A Tale of Three Doctors

Everybody says they have great customer service. I want to share with you some examples of great customer service from a 'consumer point of...

“Old soldiers never die; they just fade away.” – Douglas MacArthur

At the beginning of the new year I read what I felt was a great article in Forbes by Larry Downes called Why Best...

Customer Service Lessons From Vision Expo West

Lessons from Vision Expo West....(before ever entering the show) As business people we take lessons from all sorts of things in our lives. Allow me...

The Value Of Surveys- What We Learned

Awhile ago Shirley and I ran a survey with our readers and received valuable feedback in which we learned quite alot about how we...

An Amazing Customer Service Experience

Mike Bellomo at Opticote sent us his Amazing Customer Service experience that was thought provoking. If you think about it, what were your amazing...

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