Case Study in Direct Pay Practice


I wonder what would happen if eyecare professionals would just say no! Listen to this video of Josh Umbehr MD in Wichita, Kansas who discusses working directly with his patients. By cutting out the insurance and government bureaucrats he has lowered the cost for the patients and increases the quality of care they receive.

Presentation from January 30, 2014, AAPS Thrive, Not Just Survive XIX, Louisville, KY


Claire Goldsmith MidPage


  1. This video was super duper – thanks for sharing. I hope more of us figure out how to do it and execute! Open to idea exchange!

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