Brendel Eyewear For Fall 2017


New York, NY (August 2017) – To stay relevant in the world of fashion, it is paramount to continuously search for new trends, ideas and inspiration.  For Brendel designers, the runway is the key resource that fosters the inspiration needed to implement new trends. The theme of sheer layering is what is seen and worn. It’s a technique best executed when garments, materials, and colors are layered which exposes interesting details unexpected layers.  Though perhaps the biggest challenge is insuring the trends we find on the runway translate to the field of eyewear.

The 2017 Brendel Fall Collection tells an extremely cohesive story. Designed in Germany, these Fall styles reside in the Posh collection and maintain many of the design traits which make them distinctly Brendel.  Furthermore, the collection as always features extremely feminine shapes and luxurious details.  Using a sophisticated neutral palette derived from the runway, our main objective was to accomplish the trend of sheer layering.  So how have we done it? We’ve executed this trend in a variety of ways: Employing a variety of cutting effects to expose unexpected colors, creating custom acetate combinations unique only to this collection, and by layering metal and acetate to further accentuate the elevated look this collection deserves. To further the design cohesiveness, we’ve added unique wrapped metal end pieces to the styles in this collection. You’ll notice that this metal detail extends from the frame front to the temple often transitioning into a luxurious integrated spring hinge.  Elevating the Brendel Fall Collection has certainly heightened our own excitement level, and we think it will have the same effect on you.

Don’t forget to Visit Tura booth 16021 at Vision Expo West for a first look at the new Brendel collection. Plus, you can relax and enjoy a custom Eye Design manicure while seeing all of Tura’s newest designs. What could be better?

Brendel 924017 – This wearable soft square shape features a sheer layer on the frame front with a unique backside cut down exposing unique depths and layering.
Colors:  Black, Tortoise, Green Size: 54o16-140

Brendel Style 924017

Brendel 924019 – This feminine square shape features a puzzle-piece lamination technique in the temporal corners; a luxurious technique that is very difficult to execute, as well as a signature metal wrapped end piece and inlayed metal décor on the temple tips.
Colors:  Black, Tortoise, Emerald Size: 52o17-140

Brendel 924019

Brendel 924023 – This soft square shape with a cut-down on the brow exposes a second layer of color. This style also boasts a signature metal wrap end pieces that flows beautifully into an integrated spring hinge and metal temple.
Colors:  Peach, Black, Tortoise Size: 53o16-140

Brendel 924023

Brendel 924024 – This deeper square shape comes in three custom front-to-back laminations with a brow cut-down that exposes a second layer of color.
Colors:  Peach, Black, Tortoise
Size: 50o16-140

Brendel 924024

Check out the new 2017 styles on Tura’s recently launched on the reimagined website

About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan.  Since 1938, the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader.  Tura has inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior.  Today, Tura employs over 200 people in North America.  The Tura Inc. brand portfolio includes; Tura, Kate Young for Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex.  Tura is a member of the Eschenbach Group of Germany.  For more information, please visit:

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