Breast Cancer Awareness Month – Believe it!


Have noticed all the “pink” around you recently? You should have because October is Breast Cancer Awareness Month and an incredible number of companies and organizations are participating in Breast Cancer Awareness Month.   This year alone, over 190,000 women in the U.S. will be diagnosed with breast cancer and every 13 seconds a woman dies from this disease. It’s second only to skin cancer as the most common cancer among women.

Breast cancer symptoms vary widely — from lumps to swelling to skin changes — and many breast cancers have no obvious symptoms at all. While there is no sure way to avoid breast cancer, survival odds do increase dramatically when it is diagnosed and treated early. In fact, ninety-six percent of women who find and treat breast cancer early will be cancer-free after five years.

With early detection being the key to beating breast cancer, Susan G. Komen for the Cure, the world’s largest grassroots network of survivors and activists recommends that women of all ages take the following steps to reduce the risk of this disease:

* Talk to your doctor about your personal risk of breast cancer
* Have a mammogram every year starting at age 40 if you are at average risk
* Have a clinical breast exam at least every 3 years starting at 20, and every year starting at age 40
* Make healthy lifestyle choices that may reduce your risk of breast cancer

BCBG Believe
BCBG Believe

ClearVision Optical and licensee BCBGMAXAZRIA are committed to battling breast cancer and are donating $100,000 over the next two years to Susan G. Komen for the Cure® through the sale of a limited edition sunglass each year. This year’s frame (the third in as many years) is named Believe. Since 2007, ClearVision and BCBG have raised over $150,000 for Komen for the Cure.

“Susan G. Komen for the Cure® has made such a positive impact on the global breast cancer movement, I feel honored that the BCBGMAXAZRIA-ClearVision Optical partnership can help this amazing organization with our Believe sunglass,” commented David Friedfeld, ClearVision Optical’s president.

For more information on breast cancer, early detection and how you can help the support the cause, please visit

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