Chicago Tribune + Vision Care +BioSyntrx= Consumer Education. First I want to thank the following eyecare vendors for getting together with The Chicago Tribune to send out 540,000 copies of a special report to consumers to educate them on eye health. This is good for the eyecare professional and please send them a thank you.
Last week The Chicago Tribune with BioSyntrx, Alcon, En-Vision America, Prevention Blindness America and University of Iowa Department of Ophthalmology for partnering, along with Biosyntrx, on a MediaPlanet supplemental special report called Vision Care & Eye Health.
Alcon Labs – Built on its 65 year legacy, Alcon is dedicated to discovering, developing and producing high-quality eye care products that enhance, preserve and restore sight globally. With products available in over 180 countries, Alcon is committed to serving the world’s eye care needs with a broad portfolio of market-leading surgical, pharmaceutical and consumer vision care products that treat diseases and conditions of the eye.
Biosyntrx – Biosyntrx, in concert with ophthalmologists, optometrists, PhD biochemists, molecular biologists and nutrition educators, develops evidence-based nutraceutical formulations that support optimal health — specifically the exquisitely engineered functions of the eyes, which reveal some of the earliest signs of degeneration affecting the entire body. Biosyntrx formulations are designed to address the micronutrient needs of the dry eye, cataract, macular degeneration, glaucoma and diabetic retinopathy patient.
En-Vision America – En-Vision America, Inc. is a company providing high-tech products aimed at solving problems for those with visual impairments. En-Vision America has successfully introduced several voice-enabled products like i.d. mate OMNI, the talking bar code reader, and ScripTalk, the talking pharmaceutical reader. They are dedicated to creating unequaled value in the lives of their customers, and do this by applying new and creative technology to everyday problems of the visually impaired.
Lions Clubs International – Lions Clubs have gained worldwide recognition for their work to improve sight. They recycle glasses at 17 centers worldwide, support Lions Eye Banks, screen the vision of hundreds of thousands of people every year, provide cataract surgeries and other eye care services to those at risk of losing their sight and raise donations through programs like SightFirst and Campaign SightFirst II.
Prevent Blindness America – Since 1908, Prevent Blindness America has been the nation’s leading volunteer eye health and safety organization with the sole mission of preventing blindness and preserving sight. They improve the quality of life for hundreds of thousands through their community programs and support the work of scientists who will find tomorrow’s cures for the eye diseases that threaten Americans with vision loss and blindness. Every year more than 120 million people read, hear or see their messages about early detection of eye disease and prevention of accidents that can cause permanent loss of sight.
University of Iowa Department of Ophthalmology and Visual Sciences – The University of Iowa Department of Ophthalmology and Visual Sciences has a long history of providing the best care for their patients, conducting essential research and educating today’s and tomorrow’s ophthalmologists and visual science researchers. The mission of the University of Iowa Department of Ophthalmology and Visual Sciences is to provide the highest quality, accessible and cost-effective patient care while contributing to the global effort to alleviate all diseases of the eye through teaching and research.
Here is the live [link] to the Chicago Tribune Supplement