Created to support eyecare professionals with educational information on relevant topics, Beyond the Brand also includes insight from industry professionals; customer profiles and testimonials; and useful articles and tips. The latest issue provides several ways for ECPs to take advantage of co-op funds in a timely manner, as practices risk losing funds if they are not used within a calendar year. It also offers tips for maximizing co-op funds, as well as ways to effectively use them.
- Tips from industry experts Cathy Ives, co-owner & content curator, The Optical Vision Site;
- Alan N. Glazier, OD, FAAO, founder of ODs on Facebook
- Frank Giammanco, president & CEO of First Vision Media Group
- A customer profile featuring Dr. James Doherty, OD, AccuVISION
- Tips for using co-op funds
To read the latest issue of Beyond the Brand, visit the ClearVision website at cvoptical.com