Beyond The Brand Provides Coop Advertising Tips


Clearvision-BEYONDTHEBRAND_NOV2014ClearVision Optical introduced the latest issue of its Beyond the Brand optical insights & inspiration magazine, offering a timely focus on co-op advertising and marketing.

Created to support eyecare professionals with educational information on relevant topics, Beyond the Brand also includes insight from industry professionals; customer profiles and testimonials; and useful articles and tips. The latest issue provides several ways for ECPs to take advantage of co-op funds in a timely manner, as practices risk losing funds if they are not used within a calendar year. It also offers tips for maximizing co-op funds, as well as ways to effectively use them.

Highlights include:

  • Tips from industry experts Cathy Ives, co-owner & content curator, The Optical Vision Site;
  • Alan N. Glazier, OD, FAAO, founder of ODs on Facebook
  • Frank Giammanco, president & CEO of First Vision Media Group
  • A customer profile featuring Dr. James Doherty, OD, AccuVISION
  • Tips for using co-op funds

To read the latest issue of Beyond the Brand, visit the ClearVision website at


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