Beware Mobilegeddon On April 21


Mobile is in. How often do you see a group of people chatting on the subway, at the airport, in the coffee shop, or even in your waiting room? Their eyes and most likely yours too are focused on the small screen of our smartphones and tablets. We check email with them. We peruse Facebook on them. We search on Google with them. We use them as our GPS navigation for our commutes. We shop on them.  We make dinner reservations on them. We even make appointments in your practice on them (or should be able to)

For a couple of years now, we have advocated that everyone take a good hard look at their websites and modernize them. We have tirelessly advocated mobileyesing them as well. With over 60% of all internet traffic being conducted on mobile devices it only makes sense. That isn’t just our opinion, but Google’s as well.

Starting April 21st, Google will be expanding their use of mobile friendliness as a ranking signal. Google will begin to present mobile friendly websites in front of those that are not to those who search on mobile devices, which as we indicated earlier is now well over half of us. If your website isn’t mobile friendly you will lose out to the optical shop down the street or across town that is. In the web designer blogs this change is being referred to as “Mobilegeddon”.

When was the last time you looked at your website on your smartphone? Are things missing? Does the site automatically resize to allow you to easily view the contents without having to pinch and zoom? If your site doesn’t, it most likely isn’t mobile friendly. Want to check for certain? Enter your domain into Google’s own Mobile-Friendly Test page to find out for sure.

If your site is mobile friendly you will get a green banner letting you know so. If it is not, you will get a red banner letting you know the content is not mobile friendly and a few of the items that need to be done to make it so.

To paraphrase Ferris Bueller, Technology moves pretty fast. If you don’t stop and look around once in a while, you could miss it.

If your site isn’t mobile friendly, run, don’t walk to your favorite website designer to update your website and make it mobile friendly. At some point, Google will not just promote those sites that are mobile friendly, but demote those that are not. This is the time to make sure yours is not one of those.


Daniel Feldman, is CEO of dba designs & communications an optical design and marketing firm specializing in helping eye care practices achieve success and a co-founder to the Visionaries Group,

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