ASPCA x Paws N Claws Eyewear x Hoya Labs


ASPCA® to Receive a Donation on Every Pair of Paws N Claws® Branded Frame and Lens Packages through HOYA Labs Independent Eye Care Professionals to Have Exclusive Access 

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Paws N Claws Eyewear Style 609

“My dog Murray and I are excited to provide independent eye care providers an opportunity to differentiate themselves, appeal to millions of pet owners, and align with a great cause,” stated Barney Dougher, President of HOYA Vision Care, North America, he continued, “The Paws N Claws frames offer clever designs for all animal lovers and their support of the ASPCA® is admirable. HOYA will join them by donating three dollars for every Paws N Claws job we produce.”

Paws N Claws® Eyewear became an official licensee of the ASPCA® with the exclusive rights to use their name and affiliation in association with products including eyeglass frames, lenses, sunglasses, readers, magnifiers and accessories that include the Paws N Claws® Eyewear registered trademark. For every sale of Paws N Claws® Eyewear, Eye Deals will give back 5% of net sales to the ASPCA®.

Independent practices will be able to purchase frame kits or use an online catalog to show all of the Paws N Claws® Eyewear designs which include embellished paw prints, bones, or animal prints so patients can subtly show their support for animals and the ASPCA®.

“It is very important to us and our brand to align with companies that share our values. After talking to Barney about his dog Murray I knew we were barking up the right tree,” said Sam Shapiro, founder of Eye Deals Eyewear, the brand’s parent company, he continued, “But seriously, HOYA’s commitment and generous three dollar donation on every job proves we have the right partner. In addition we will be able to reach out to the thousands of ECPs who love animals and want to support the great works of the ASPCA® in fighting animal cruelty.”

Pictures of happy ASPCA® supporters in their Paws N Claws eyewear and their pets are welcome to share their photos on Paws N Claws’ and HOYA’s social media channels where updates on new styles and packages will be announced as well.

It was announced today Paws N Claws® branded eyewear will be made available to independent eye care professionals through an exclusive partnership agreement between Eyewear Inventions, LLC, Eye Deals Eyewear, and HOYA Vision Care, NA as the only distributor.

About Hoya Corporation

Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide.

About Paws N Claws® Eyewear The brand was created in 2011 by Samuel Shapiro in an effort to raise awareness and funds for animal welfare and is growing rapidly. Paws N Claws® Eyewear is exclusively marketed by Eye Deals Eyewear, which has been providing new product development, design, consulting, licensing, branding, patents, and marketing and distribution services for the optical market for 29 years. With an established reputation of integrity, creativity, and the highest standards of quality and customer service in the eyewear industry, Eye Deals Eyewear has successfully developed, launched and marketed many national brands including the Georgetown Collection, Chippendale Collection, and Sydney Love Eyewear. More information can be found at or follow us on Facebook.

About the ASPCA®

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for- profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.

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