ASCO Broadens Public Awareness of Optometry with New ‘Optometry Gives Me Life’ Campaign

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The Association of Schools and Colleges (ASCO) is proud to launch its national public awareness campaign – Optometry Gives Me Life.

This campaign was born out of the concern among ASCO and its optometric institutions with a troubling decline, in recent years, of qualified applicants to each institution’s first-year class.

Optometry Gives Me Life features three young and successful Doctors of Optometry through the new, lively, and vibrant website, www.futureyedoc.org, as well as through other related materials.

Campaign materials show what a wonderful career optometry is: how it offers an enviable work/life balance, an excellent salary, the various settings one can practice optometry in, the many ways Doctors of Optometry can give back to their community and positively affect the lives of others, and so much more.

Optometry Gives Me Life will reach college-aged students who have expressed an interest in a STEM or health profession, yet may not be considering optometry as an option. This outreach will occur through the futureeyedoc.org website, significant specialized and targeted social media outreach, publications and ancillary promotional materials, emails, and direct mail.

“Applications to optometry schools have declined somewhat in recent years, as is true for many other health profession institutions,” says Dr. David Damari, ASCO President. “At the same time, there are studies showing the need for services Doctors of Optometry provide will increase in the coming years, especially as the population continues to age. Doctors of Optometry are vital to the healthcare landscape and we need to not only ensure we have enough highly-qualified students graduating from our institutions and offering vital healthcare to our citizenry, but that we are promoting all the wonderful aspects about the career to young people who are deciding which career path to take.”

“Optometry is a wonderful career that so few consider when deciding which choice to make. We need to be more proactive about the public’s awareness if we want to remain competitive with other health professions in recruiting the best and brightest to optometry,” says Dr. Lewis Reich, Chair of ASCO’s Optometry Gives Me Life Task Force. “The Optometry Gives Me Life campaign is ASCO’s effort to help the profession attract those star students to optometry.”

Components to the Optometry Gives Me Life campaign include, but are not limited to:

The Optometry Gives Me Life campaign has been designed to provide resources to all those involved in the optometry community to participate. For example, schools and colleges of optometry are encouraged to use the Optometry Gives Me Life materials around their campuses, at local undergraduate institutions, and whenever they are participating in a recruiting event. Practitioners are also encouraged to display the campaign materials in their practices. If interested in receiving any of this printable materials, contact Ms. Paige Pence, ASCO’s Director of Student and Residency Affairs at ppence@opted.org.

ASCO wishes to thank its sponsors Luxottica, National Vision and VSP Global for their support to the Optometry Gives Me Life campaign.

ABOUT ASCO

The Association of Schools and Colleges of Optometry (ASCO) advances optometric education and research to enhance the health and well-being of the public. Founded in 1941 and headquartered in Rockville, MD, ASCO is committed to achieving excellence in optometric education and to helping its member institutions prepare well-qualified graduates for entrance into the profession of optometry. Its membership encompasses the schools and colleges of optometry in the 50 states and Puerto Rico. A number of optometry schools outside the United States are affiliate and associate members.

Claire Goldsmith MidPage

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