The hot topic in 3D today: Will 3D Eyewear make it into the mainstream? Is this an opportunity for Eyecare Professionals. If any of you have participated in a 3D event, you have probably come away thinking ‘So What?’ With the success of the movie Avatar, you will probably see more movies featuring 3D and more technology having to do with 3D eyewear.
At the Consumer Electronics Show in Las Vegas, big story was companies showcasing 3DTV sets. With 3DTV along comes 3D glasses, and not the quick throwaway kind quality Eyewear that you can keep.
Your friendly optical vendors are banking on this as well:
Gunnar Optiks: which makes a line of “digital” glasses that are designed to reduce eyestrain, has announced that it will be offering a collection of 3D glasses enabled with components of its i-AMP lens technology. The company says it will make versions available for the most widely used 3D platforms in gaming and video.
Microvision- in our own San Diego, who offers 3D sunglasses. An interesting story,-we did a post on MicroVision 3D Sunglasses on Optical Vision Resources- and we had 2 responses from retailers who wished to purchase. One was an online retailer of teenage gadgets and the other was an optical shop. This tells me that these retailers are looking to the future.
RealID; RealD said that its has deals with Sony, JVC, Samsung, Toshiba, Panasonic and DirectTV to support its format to deliver 3D in the home. These electronics players will work with RealD to develop glasses compatible with their 3D displays. About 4 million 3D glasses were worn by people at the initial showing of Avatar.
Xpand Cinema-Uses battery powered active LCD shutters that open and shut. They also work with BlueTooth devices, why we don’t know, but hey it’s technology. XpanD’s active-shutter glasses feature “the highest-speed LCD lenses, lowest crosstalk and the highest viewing angle” and strategic partnerships (read: bundle deals) with other major manufacturers …
Nvidia- putting their efforts into 3D gaming, picture and movies. Their 3D Kit (GeForce) sells retail for about $199.’
‘Upgrade your PC to a fully immersive stereoscopic 3D gaming experience with NVIDIA® 3D Vision™. A combination of high-tech wireless glasses and advanced software, the 3D Vision kit transforms hundreds of PC games, 3D movies, and digital photographs into an eye popping, interactive experience.’
Because 3D eyewear is the hottest optical trend, companies such as Shimano- Europe -have launched a 3D Digital Fit sport eyewear. Just giving sport-performance eyewear that name-denotes the whole image of hi-tech and the latest in performance.
The other good thing for eyecare professionals- it gives you something to talk about, send out a press release, get mentioned in the news. Some examples:
- ‘Avatar’ may not translate well for all Times Daily Local developmental optometrist Dr. Sidney Greenberg said while most moviegoers will be enthralled with the special 3D effects in “Avatar,” for some, … See all stories on this topic
- Avatar 3d or regular – surchur SAN GABRIEL – It’s raking in the big bucks, but a couple of local optometrists have issued a caution about the 3D effects wowing crowds at “Avatar. …surchur.com/all/avatar+3d+or+regula Optometrist caution people with vision problems could have bad …
- Optometrist caution people with vision problems could have bad side-effects … I saw Avatar 3D is kinda over rating. Because the 3D doesn’t pop out much, … www.topix.com/…/optometrist-caution-people-with-vision-problems-could- have-bad-side-effects-watching-movies-in-3d
- Optometry and Eye Health Care News from Optician Online – 3D film … Jan 15, 2010 … Optometry and Eye Health Care News from Optician Online. … office for the latest James Cameron film, Avatar, resulting from 3D viewings, .www.opticianonline.net/…/3D+film+trend+prompts+eyestrain+complaints. html –