Back in 2013 Kate Spade experimented with pop up stores that featured ‘Shoppable Windows’. The stores were connected online, so all the consumer had to do was tap, tap and buy from the street. Department store Fraser utilized Shoppable Windows for Black Friday, ebay launched Holiday shoppable windows in 2013, In fact retail trends say that shoppable windows will become the norm.
This interactive shopping experience is the way of the future.
While the small mom and pop retail store (especially optical stores) may not be able to afford the technology that goes into this, they can afford to make their windows and displays enticing and appealing so as to encourage the consumer to shop at their store.
Visual Merchandising is so crucial to the importance of a retail store that stores actually hire people specifically just to do displays….because displays encourage and inspire people to buy their products.
What we did: We broke out our visual merchandising boards on Pinterest to aid the artistically challenged eyecare professional with ideas for eye-catching displays in all types of spaces. We devoted 24 boards to visual merchandising .
Board #1: Merchandising With Recycled Products” As the name says, this board is all about making displays with products you can find around the house or on the street. Includes wood, rocks, pinecones, cardboard, paper and reclaimed goods. If you are looking for ways to reuse eyewear and lenses, especially in wall hanging, check out our board Reuse Eyewear.
Board #2: Merchandising With Optical Decor: This board includes everything from giant eyeball lamps, how to use eye charts, eyeglass rugs, Phoropters, mannequins with eyeball heads, eyeglass decals, eyeglass furniture. This does not include Pillow Talk, a board that is just about Optical Pillows.
Board #3 Merchandising Optical Shops: If you are looking at remodeling, looking for a few ideas for an update, how and where to put signage this board has plenty pics to check out. The focus is on Interiors and layout of optical shops.
Board #4: Merchandising Eyewear– General eyewear displays that can be used all year round. Much of this has to do with height, adding definition to smaller spaces and some use of color. Included creative uses of mannequins and cut outs.
Board #5: Signage: Coming into vogue are vintage optical signs, large Eyeglass Signs out of wood. This board shows the many types and uses of large optical signs and sculptures.
Board #6: Merchandising for Spring Summer: Mothers Day, Beach Displays, Gardening Display, Sunglasses, Spring Cleaning
Board #7: Merchandising for Fall Winter; Fall and Winter ideas, excluding Halloween, Thanksgiving and Christmas, which are
Board #8: Music Motifs: Has noteable eyewear, some merchandising, music fashion statements, music themed eyeglass racks.
Board #9: Kids and Back To School: This category includes all kids decor and back to school displays. Also included are Back to School optical jokes.
Board #10; Eyewear Displays + Animals; We pulled out some animals themed displays, although they also show up in Winter and in Sports Displays.
Board #11: Eyewear Displays + Bicycles: Bicycles are making a fast trak in merchandising.
Board #12 Eyewear Displays+ Balloons: Balloons are another economical ways to spruce up an office.
Board #13 Eyewear Displays + CityScapes: Whether it is a local look, a travel theme or just a city skyline, we pulled together some jet-setting looks.
Board #13 Eyewear Displays + Eye Charts: Creative use of eye charts in merchandising. Fun eye charts and Eye Chart jokes.
Board #14 Eyewear Displays + Food: Another reusable item in displays is Food, Pumpkins in the Fall, Apples for Back To School, Candy and more. Food can be used all year round, which make this a yummy category.
Board #15 Eyewear Displays + Frames: You’ve been framed and what a great way to reuse picture frames and borders to highlight certain products.
Board #16: Eyewear Displays + Hats: Have some old hats around? Try some of these looks in your displays.
Board #17: Eyewear Displays + Sports: Small and large displays that feature all types of sports, from Football to surfing to skateboards.
Holidays: The following boards are full of Holiday displays, decorations, eyewear, food, optical funs (jokes) and some recipes and eye health.
Board #18: Christmas: Window Displays, Santa and Reindeer optical jokes, elves, christmas themed eyewear and accessories, holiday themed ornaments and Hanukkah.
Board #19 Easter: Displays, with bunnies and pastels
Board #21: St. Patricks Day: All about the Green. St. Patrick Day infographics and displays.
Board #22: Thanksgiving: Thanksgiving eyewear, displays, turkey jokes and some thanksgiving themed eyewear. This category also includes Fall Winter displays.
Board #23: Valentines Day: Displays, Eyewear, Valentine Day and dating optical funs. Valentine Day make up and Nails.
Board #24: 4th of July: Window Displays, patriotic fashion, 4th of July optical fun, Eye health and firecrackers.
There you have it, hopefully a great resource for those who are looking for visually appealing displays and some fun for the holidays and seasons.